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Super Bowl 59 doesn’t kick off until the night of February 9, but the Ad Bowl has already begun, as glimpses of celebrity-backed ads circulating online. Brands annually pay big bucks to Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL First-timer Instacart joins DoorDash and Uber Eats and a battle between food delivery services during the game. Instacart loads up its ad with tons of brand characters it hopes viewers recognize: from Mountain Dew’s “PuppyMonkeyBaby” character from a 2016 Super Bowl ad to the Jolly Green Giant and the Pillsbury Doughboy. Since the start of the current millennium, companies have been continuously upping their advertising game during the Super Bowl in hopes of catching people's attention. Over the last 25 years The Super Bowl is the premier stage for advertisers, a showcase for the best creativity and biggest brand ambitions. To mark Super Bowl 2025, ADWEEK looks back on the best Big Game commercials Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl Instacart’s inaugural Super Bowl ad showcases a unique approach by featuring iconic brand mascots instead of celebrities. This 30-second commercial includes well-known figures like the Kool-Aid Man, Old Spice’s “Man Your Man Can Smell Like,” the Pillsbury Doughboy, and even Mountain Dew’s Puppy Monkey Baby from 2016. Millions are expected to tune in to watch the Kansas City Chiefs face off against the Philadelphia Eagles in New Orleans for Super Bowl LIX on Sunday, Feb. 9. Last year’s game, which saw the A look back at all the Super Bowl's 2024 commercials, ranked by their Ad Meter score. "Foot Washing," He Gets Us – 4.65 45. "The Future of Soda is Now," Poppi – 4.63 46. "Hello Down There Nike’s “Hare” commercial, which aired in 1992’s Super Bowl and featured Michael Jordan and Bugs Bunny, is lauded as one of the most memorable of all time. The famously unhurried animals spend the Super Bowl commercial trying it to make it through the Monday after the big game Kelli Bender is the Pets Editor at PEOPLE. She has been working at PEOPLE See Super Bowl commercial costs for 2025 compared to past years: 2025 Super Bowl commercials: 7 best ads you can watch now, before the big game Super Bowl ticket prices plummeting, 50% cheaper The 30-second spot, from Superette and Wieden+Kennedy Portland, will air in the third quarter of the Super Bowl. In the lead-up to the Super Bowl ad, DoorDash partnered with Sam James, who has Setting a record with a staggering 123.4 million viewers, the Super Bowl was the most-watched American television broadcast in a generation, and all of those Nerds’ anthropomorphic gummy is back, this time as a trumpet player for Nerds Gummy Clusters’ Super Bowl commercial, as the brand looks to continue to bring in new consumers after a year of No Super Bowl is complete without some must-see commercials. As excitement continues to build for the big game on Sunday, February 9, companies are giving fans a preview of their star-studded ads The commercial will air during the Super Bowl 59 game between the Philadelphia Eagles and the Kansas City Chiefs at New Orleans Caesars Superdome on Sunday, Feb. 9. Filed under adam brody Super Bowl ads have always been a hit-or-miss situation. You might have a little laugh, or you might be left rolling your eyes at the sheer number of pop culture references made in a span of 30 seconds (Super Bowl beer commercials can be especially bad). This year, we're struggling to find the words to describe how we feel about Coffee Mate's Shania Twain stars in a new commercial for Coffee mate, set to air during the 2025 Super Bowl, in which she plays a singing tongue to promote the brand's tasty — and lickable — cold foam creamers.
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