Uber Eats' Super Bowl Ad Is a Time-Traveling Foodie Conspiracy With Matthew McConaughey The 60-second spot, from longtime agency of record Special U.S., will air during the Big Game's second quarter The brand’s Super Bowl ad is “like the season finale” of that campaign, said Matthew Woodhams-Roberts, COO and partner at Uber Eats’s agency Special Group US, and in the ad, McConaughey builds on his theory with additional evidence, like the fact that Apple Music sponsors the halftime show and the host stadium is the Caesars (salad Uber Eats’ Super Bowl commercial finds Matthew McConaughey showing the link between food and football with help from Martha Stewart, Charli XCX, Kevin Bacon, Sean Evans and Greta Gerwig. Uber Eats hopes that the story will continue to grow throughout future football seasons, per The Hollywood Reporter. The whole commercial will air on Sunday, Feb. 9, as the Kansas City Chiefs and the Philadelphia Eagles face off in the 2025 Super Bowl, according to People. A teaser that dropped at the end of January featuring a self-deprecating David and Victoria Beckham made sure that Uber Eats’ star-studded Super Bowl ad would be this year’s most-anticipated Matthew McConaughey in Uber Eats' Super Bowl 2025 commercial. Uber Eats "Look, from the very beginning, football’s been a conspiracy to make us hungry," the True Detective alum begins the 60 Uber Eats’ Big Game ad for Super Bowl LIX has finally exposed the NFL’s biggest conspiracy football was invented to sell food. Created by agency Special U.S and directed by O Positive’s Jim Jenkins, the film is set to air nationally during the second quarter of the game on February 9th, and takes viewers through football history to reveal the truth – with many of the parts played by Behind the Scenes of Uber Eats' Food Conspiracy Ad for Super Bowl 59 This year’s 60-second hero spot, from longtime agency of record Special U.S., centers on football as an appetite Uber Eats is counting on a dizzying array of Matthew McConaugheys to help it make a Super Bowl splash in an ad game that counts two of its many competitors as advertisers.. The transportation and The high-wattage celebrities show up in separate teasers for Uber Eats’ upcoming fifth consecutive Super Bowl commercial, giving a few hints about the 30-second spot’s storyline, while As the final countdown to Super Bowl LIX on February 9, 2025, begins, it’s clear that Matthew McConaughey stars in Uber Eats Super Bowl Ad 2025 with a mission: to tickle our funny bones while encouraging us to get even hungrier—and, of course, order from the Uber Eats app when cravings strike. Uber Eats has relied heavily on celebrities in its recent ad campaigns, including last year’s Super Bowl spot starring Sean “Diddy” Combs, which ranked 32nd on USA Today’s Ad Meter. Uber Eats usually launches a new creative concept for the Super Bowl, but decided to dig further into the McConaughey diatribe and develop a twisted history around it, again hiring O Positive The Power of Super Bowl Advertising. Every year, brands battle for a spot during the most-watched event on television. A 30-second ad during Super Bowl LIX comes with a hefty price tag of $7 million, a figure that reflects not just the airtime but the unparalleled opportunity to connect with over 100 million viewers. Martha Stewart and Charli XCX will appear in the Uber Eats Super Bowl ad. Uber Eats. Insurance agency State Farm canceled its planned commercial for the 2025 Super Bowl, citing the impact of Uber Eats' Super Bowl ad touting its latest nonedible product offerings drew a quick response from a federal regulatory agency. "Do not eat soap," the U.S. Consumer Product Safety Commission (CPSC The Oscar winner is joined by Charli XCX and Martha Stewart in Uber Eats new big game ad teasers. It’s official, Matthew McConaughey is returning to the Super Bowl. We don’t know much else Uber Eats used its Super Bowl ad to remind customers that the platform can deliver almost anything. But in order to remember that, the brand is suggesting people have to forget something else And, if you’re working on any roundups of Vegas activations, Uber Eats is bringing the ad campaign to life through the Get Almost Almost Anything Shop at Super Bowl Experience from Wednesday, February 7 through Saturday, February 10 at the Mandalay Bay South Convention Center.
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