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The brand’s Super Bowl ad is “like the season finale” of that campaign, said Matthew Woodhams-Roberts, COO and partner at Uber Eats’s agency Special Group US, and in the ad, McConaughey builds on his theory with additional evidence, like the fact that Apple Music sponsors the halftime show and the host stadium is the Caesars (salad Uber Eats' Super Bowl Ad Is a Time-Traveling Foodie Conspiracy With Matthew McConaughey The 60-second spot, from longtime agency of record Special U.S., will air during the Big Game's second quarter Uber Eats’ Super Bowl commercial finds Matthew McConaughey showing the link between food and football with help from Martha Stewart, Charli XCX, Kevin Bacon, Sean Evans and Greta Gerwig. A teaser that dropped at the end of January featuring a self-deprecating David and Victoria Beckham made sure that Uber Eats’ star-studded Super Bowl ad would be this year’s most-anticipated Uber Eats is counting on a dizzying array of Matthew McConaugheys to help it make a Super Bowl splash in an ad game that counts two of its many competitors as advertisers.. The transportation and Uber Eats’ 2025 Super Bowl uncovers a remarkable conspiracy: Football was created to make people hungry.. So for its Big Game spot, the brand is revealing the dark secret history of football Behind the Scenes of Uber Eats' Food Conspiracy Ad for Super Bowl 59 This year’s 60-second hero spot, from longtime agency of record Special U.S., centers on football as an appetite The Oscar winner is joined by Charli XCX and Martha Stewart in Uber Eats new big game ad teasers. who previously starred in Super Bowl ads for Doritos (2021) working with agency Special US. While casting celebrities (and odd-yet-satisfying celebrity pairings) in its Super Bowl ads has become, as Horton said, “part of the brand’s DNA,” Uber Eats delved into uncharted territory this year with Football is for Food, its first campaign attached to a monthslong execution. “This year, it’s a little bit more unique,” said Hawley. Super Bowl 59 Ad Tracker: Complete List of 2025 Super Bowl Commercials The teasers are part of a full-court marketing press from Uber Eats, with more content expected to roll out across media As the final countdown to Super Bowl LIX on February 9, 2025, begins, it’s clear that Matthew McConaughey stars in Uber Eats Super Bowl Ad 2025 with a mission: to tickle our funny bones while encouraging us to get even hungrier—and, of course, order from the Uber Eats app when cravings strike. Uber Eats has relied heavily on celebrities in its recent ad campaigns, including last year’s Super Bowl spot starring Sean “Diddy” Combs, which ranked 32nd on USA Today’s Ad Meter. The actor teams up with buzzy stars, such as Martha Stewart, Charli xcx, Kevin Bacon and Greta Gerwig, in the food delivery app's 2025 Super Bowl commercial Matthew McConaughey is getting to the Uber Eats’ Big Game ad for Super Bowl LIX has finally exposed the NFL’s biggest conspiracy football was invented to sell food. Created by agency Special U.S and directed by O Positive’s Jim Jenkins, the film is set to air nationally during the second quarter of the game on February 9th, and takes viewers through football history to reveal the truth – with many of the parts played by Here are the 2025 Super Bowl commercials released so far - KIII February 5, 2025; Here are the 2025 Super Bowl commercials released so far - WFAA February 5, 2025; Here are the 2025 Super Bowl commercials released so far - KING 5 February 5, 2025; Golden Girls Are Born to Be Wild in WeatherTech's Super Bowl Ad - Adweek February 5, 2025 Uber Eats usually launches a new creative concept for the Super Bowl, but decided to dig further into the McConaughey diatribe and develop a twisted history around it, again hiring O Positive Every Super Bowl 2025 Commercial So Far (VIDEO) - TV Insider February 4, 2025; Northern Kentucky business to be featured in Super Bowl commercial - WCPO February 4, 2025; Kris Jenner joins Chris Hemsworth and Chris Pratt for epic Super Bowl ad February 4, 2025; Bud Light's Super Bowl 2025 Ad Makes Block Parties Cool Again - Yahoo February 4, 2025 The Power of Super Bowl Advertising. Every year, brands battle for a spot during the most-watched event on television. A 30-second ad during Super Bowl LIX comes with a hefty price tag of $7 million, a figure that reflects not just the airtime but the unparalleled opportunity to connect with over 100 million viewers. And, if you’re working on any roundups of Vegas activations, Uber Eats is bringing the ad campaign to life through the Get Almost Almost Anything Shop at Super Bowl Experience from Wednesday, February 7 through Saturday, February 10 at the Mandalay Bay South Convention Center.
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