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In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] The 2025 viewership numbers most closely align with those of 2023, with Conference Championships drawing about 1.3% more viewers, Divisional Round viewership up 0.8%, and Wild Card \viewership The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl NEW YORK -- A global TV audience of 62.5 million viewers watched the Kansas City Chiefs defeat the San Francisco 49ers in Super Bowl LVIII. The international viewership represents a 10% NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. The longest Super Bowl game will also go down as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco averaged 123.7 million viewers across television and streaming platforms. The Super Bowl proved to be a record-breaking culmination of an already historically impressive year for NFL games—matchups during the 2023 regular season drew an average of 17.9 million Super Bowl LVIII was the most-watched American television broadcast in a generation. Sunday’s overtime thriller, which featured the Kansas City Chiefs facing off against the San Francisco 49ers, Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). Super Bowl viewers are a unique audience because they’re as primed to watch the ads as they are the game. “This is a societal moment where we come together as a country,” said Kimberly Whitler, marketing professor at the University of Virginia’s Darden School of Business. The Super Bowl this year is expected to garner over 100 million viewers. How Much Is Spent on Super Bowl Commercials Each Year? According to USA Today's archives, the Super Bowl ads throughout the Even more viewers showed up for Rihanna's performance in the Apple Music Super Bowl Halftime Show, which drew an average of 118.7 million viewers across TV and digital platforms, per FOX. Last year Super Bowl LVIII, won by the Kansas City Chiefs and averaged a record 123.7 million [+] viewers. This season with the Chiefs seeking a Super Bowl three-peat, NFL ratings have dropped Recognizing that women account for nearly half of Super Bowl viewers, beauty brands have been trying to break in. But e.l.f. Beauty, which ran in the past two Super Bowls, is sitting it out and L Super Bowl ad season sees a blend of humor, celebrities, and animals to engage over 120 million viewers. Veteran and new advertisers utilize playful tactics and stunts, with some launching early For the 2024 Super Bowl, Nielsen said there was a record 123.7 million viewers a year ago and older average-minute viewers on CBS, Univision, Nickelodeon, Paramount+ and other digital services. Super Bowl LVIII is the most-watched program ever, averaging 123.4 million viewers across all platforms, up +7% versus last year's Super Bowl which was the previous record (115.1 million). More than 200 million viewers (202.4) watched all-or-part of Super Bowl LVIII across all networks, the highest unduplicated total audience in history and up The Super Bowl on Sunday drew a staggering 123.4 million viewers who watched the Kansas City Chiefs beat the San Francisco 49ers 25-22 in a nail-biting overtime triumph, CBS Sports said in a
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