Chinese-owned e-commerce giant Temu dropped tens of millions of dollars on three Super Bowl commercials and offered $15 million in giveaways in hopes of getting a major leg up with US shoppers. The Temu used y’all’s credit card info to buy two Super Bowl ads — Tay *redacted* (@tayredacted) February 12, 2024 As for the reviews, Temu’s spokesperson says: “Temu is working with the BBB Ad slots for the Super Bowl cost between $6.5 million to $7 million a pop, per CNN.Going by those numbers, Temu spent approximately $15 million on its in-game commercials. Here’s a breakdown of the costs for Temu’s Super Bowl ads: Year. Cost. Ad length. Celebrity/Content. 2020: $10 million: 60-second ad: By airing their commercials during the big game, Temu can: Temu’s Super Bowl commercial featured the tagline “Shop like a billionaire.” In it, the animated protagonist buys a variety of household and apparel products priced under $10. The purchases are a sampling of the low-cost products Temu has become known for. The retailer also partnered with San Francisco 49ers running back Christian With a reliable audience of over 100 million viewers, the Super Bowl is among the most prominent advertising opportunities on television. This year, companies are paying a whopping $7 million for just 30 seconds of airtime. Despite the record ad costs, Temu ran several commercials during the Super Bowl. Temu dropped tens of millions of dollars on its flurry of Super Bowl ads — and its big spending may pay off Erin Snodgrass 2024-02-13T04:43:35Z Temu’s Super Bowl spend may have run into the tens of millions of dollars — a 30-second commercial during Sunday night’s game cost about $7 million. Web searches for the app spiked when its ads aired, according to Google Trends data, but searches have been steadily declining since early July. “The commercial marks the highlight of a Super Bowl campaign that featured more than $15 million in coupons and giveaways,” Temu said in a statement cited by CNN. The ad prices for the Super Bowl set a historic record, hitting a price tag of $7 million for every 30 seconds. This clearly indicated the incalculable commercial value of the 2023 Super Bowl. What’s more, the audience for the Super Bowl highly overlapped with Temu’s target audience. Temu sells everyday products on its platform, and the Ongoing updates of the latest Super Bowl 2025 commercials. Super Bowl 59 Ad Tracker: Complete List of 2025 Super Bowl Commercials Our constantly updated guide to who is in the Big Game. Temu’s spending on the Super Bowl this year is just a drop in the bucket for the company, Kaziukėnas noted, citing the company’s massive $3 billion U.S. ad budget last year. The largest percentage increase in Super Bowl commercial price history came between 1984 and 1985, as ad costs jumped from $368,200 to $525,000, a 42.6% increase. MORE: Explaining the NFL's roman Temu’s Super Bowl ads cost roughly $7 million each — which was the going rate for 30-second ads during this year’s big game — and come as part of a $3 billion marketing push this year as 2024 Super Bowl commercials ranked. LiveNOW from FOX's Mike Pache caught up with marketing strategist Sheila Rondeau to talk about the best and worst Super Bowl commercials. Super Bowl LVIII viewers quickly grew frustrated with a series of Temu commercials that aired during the big game on Feb. 11. The online marketplace is sponsoring this year’s Super Bowl. The significant cost of Super Bowl ads has seen a remarkable escalation over the years. In the inaugural Super Bowl between the Green Bay Packers and the Chiefs in 1967, brands paid a mere $42,000 for ad time, a stark contrast to the current astronomical figure of $7 million for a 30-second slot. O nline marketplace Temu premiered two ads during the 2024 Super Bowl, and X — the social media platform formerly known as Twitter — is full of snarky jokes about the spots. How Much Do Super Bowl Commercials Cost In 2025? It costs $7 million to $8 million for a 30-second ad spot during the Super Bowl, according to Variety.Fox Corp. sold at least 10 commercials for On Friday afternoon, for its Spring Savings sale, Temu’s best-sellers page boasted a wireless speaker for $10.48, a $13.48 vacuum cleaner and a shower mat for an unbelievable 98 cents — all
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