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Super Bowl television ratings in Canada showing network(s) broadcast on and average viewership, 1998–present Super Bowl Date English French Network(s) Avg. viewers Network Avg. viewers XXXII: January 25, 1998 Global: 3,000,000 [105] RDS: Unknown XXXIII: January 31, 1999 3,399,000 [59] Unknown XXXIV: January 30, 2000 4,000,000 [106] Un The Apollo 11 moon landing and the Super Bowl XXVII Halftime Show are generally considered the most watched broadcasts of all time, with an estimated viewership of 125–150 million [1] and 133.4 million, [2] respectively. However, the Apollo 11 moon landing is considered a news event and not a telecast, as the major networks each produced The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until In 2010, Nielsen reported that 51 percent of Super Bowl viewers tune in for the commercials. [149] Since 1991, the Super Bowl has begun between 6:19 and 6:40 PM EST so that most of the game is played during the primetime hours on the East Coast. [150] Super Bowl television ratings have traditionally been high. One of the most watched annual sporting events in the world, the NFL's championship game is broadcast in over 130 countries in more than 30 languages. Viewership is predominantly North American; the Super Bowl is the most watched television broadcast in the United States every year. Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four The regression model alone predicts Super Bowl viewership to be at 117.3 million for this year. However, when accounting for the Chiefs and Eagles viewership adjustment factors, that number jumps That out-rates last year’s big game—which held the record for the most-watched Super Bowl and second-most watched broadcast ever, at 115.1 million watchers—but fell short of the 150 million The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl So, while Chiefs-Eagles had the most views at 114.21 million, the highest-rated Super Bowl remains the 49ers-Bengals, when the ratings set a Super Bowl record of 49.1, indicating 49.1 percent of Game 7 in 2016 between the Chicago Cubs and Cleveland Indians had an average viewership of 40.045 million—the most-watched World Series game in 25 years dating back to 1991 [13] —and peaked at 49.9 million viewers, and Fox estimated more than 75 million people watched all or part of the game. The Super Bowl XXVII halftime show starring Michael Jackson is the most watched Super Bowl halftime show, with a TV audience of more than 133.4 million viewers. [68] [69] The Super Bowl LVI halftime show starring Dr. Dre, Snoop Dog, Eminem, Mary J. Blige, Kendrick Lamar and 50 cent is the most viewed Super Bowl halftime show on YouTube with Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. Though the Apollo 11 Moon landing is the most watched television event in American history, it is considered a news event, meaning that CBS and Nickelodeon's live telecast of Super Bowl LVIII in 2024 holds the record for the largest average viewership of any live network U.S. television broadcast, with 123.7 million viewers. Super Bowl 50: Carolina Panthers vs. Denver Broncos: 8.32 February 7, 2016 CTV, RDS [20] [21] 16 Super Bowl XLVI: New York Giants vs. New England Patriots: 8.178 February 5, 2012 CTV, RDS [22] 17 Super Bowl LVI: Los Angeles Rams vs. Cincinnati Bengals: 8.177 February 13, 2022 CTV, TSN, RDS [23] 18 Super Bowl XLVIII: Seattle Seahawks vs. Denver The first AFL–NFL World Championship Game (known retroactively as Super Bowl I and referred to in contemporaneous reports, including the game's radio broadcast, as the Super Bowl) [5] was an American football game played on January 15, 1967, at the Los Angeles Memorial Coliseum in Los Angeles, California. File: Television viewership of the Super Bowl in the United States, 1967–present.svg The Power of Super Bowl Advertising. Every year, brands battle for a spot during the most-watched event on television. A 30-second ad during Super Bowl LIX comes with a hefty price tag of $7 million, a figure that reflects not just the airtime but the unparalleled opportunity to connect with over 100 million viewers. Although a series high, the episode was one of the lowest-rated Super Bowl lead-outs at the time. [2] [3] At Super Bowl LVIII, the series premiere of Tracker was pushed to 11:14 p.m. ET due to the game's overtime finish (which made it the longest Super Bowl game to-date), but CBS did achieve 18.4 million viewers. [4] The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million
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