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In 2023, the Super Bowl drew 115.1 million viewers, estimated between 125 and 150 million viewers. However, Taylor Swift’s influence has introduced a new demographic to the Super Bowl, Last year’s Super Bowl between the Chiefs and Eagles drew 115.1 million viewers. While an overtime game was obviously a huge reason for the ratings increase, there was also the Taylor Swift factor. There was not a blank space when it came to Super Bowl viewership. As was announced on Monday, Super Bowl 2024 averaged 123.4 million viewers on CBS platforms, the Taylor Swift effect. Super Bowl draws record 123.4 million viewers, helped by Taylor Swift and Travis Kelce Kansas City tight end Travis Kelce with Taylor Swift after the Kansas City Chiefs’ 25-22 win in Super Bowl How many pennies advertisers spent to reach Super Bowl viewers The average cost of a 30-second spot was $7 million for the past two Super Bowls. With 113.4 million TV viewers last year, that Swift may be a reason behind higher Super Bowl ad sales as well. After the Chiefs won the AFC championship, CNBC reported that Fox sold commercial spots for a record $8 million. What remains to be Since Swift started popping up in stadiums across the U.S. – not to perform but to spectate – her influence has affected everything from viewership to sales. The Super Bowl will mark Swift's The Taylor Swift effect is impacting how people will watch the Super Bowl on Sunday 02:06. PHILADELPHIA (CBS) -- There's no question Taylor Swift is impacting NFL viewership – the data backs it A survey of 2024 Super Bowl viewers found 20% were rooting for the Kansas City Chiefs because of Travis Kelce's relationship with Taylor Swift. The Swiftie Effect Is Real: Survey Finds 20% Of Super Bowl Viewers Rooted For The Chiefs Because Of Taylor Swift By Radhamely De Leon Published Feb. 12, 2024, 4:11 p.m. ET (2) Some refer to this as “Swiftie Bowl II” and are expected to garner tremendous viewership due to the immense interest in football plus the immense interest in Taylor Swift. The event is a A Benzinga poll finds whether people are most excited to watch the game, the commercials, the halftime performance or sightings of Taylor Swift. What Happened: Super Bowl LIX is a rematch of Super The kickoff for Super Bowl LVIII, the first ever in Las Vegas, is just hours away where Kansas City Chiefs will take on the San Francisco 49ers in a game that could break viewership records The 2022 FIFA World Cup Final garnered 1.5 billion viewers. This year's Super Bowl is the No 16 most-watched event in worldwide history. Travis Kelce given warning by Taylor Swift ahead of the At first glance, Super Bowl Sunday’s lineup of brands and celebrities touting them to a global audience looks standard. Viewers tuning into the Feb. 9 game on Fox will be greeted by the usual Super Bowl LIX will feature a rematch between the Kansas City Chiefs and the Philadelphia Eagles, who previously faced off in Super Bowl LVII. The Chiefs secured their spot by defeating the Buffalo Bills 32-29 in the AFC Championship, while the Eagles earned their place with a 55-23 victory over the Washington Commanders in the NFC Championship. Novelty prop bets around the Super Bowl are centering on Taylor Swift this year. a 24% spike in 18- to 24-year-old women viewers helped drive a record 123.7 million average viewers for the What Should Taylor Swift's Super Bowl Outfit Be? We Tapped Experts to Weigh In The NFL's viewership experienced a 53% spike among teenage girls, a 24% increase among women aged 18-24, and a 34 Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). The Swift-obsessed spectator is now part of a new demographic: prospective repeat customers. Additionally, the retention rate might pave the way for decades of NFL dominance. FAQs. When will the NFL Super Bowl 2025 take place ? The NFL Super Bowl 2025 will kick-start on Feb 9, 2025. Which two teams will have the first face off in NFL Super Bowl
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