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NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four The 2025 viewership numbers most closely align with those of 2023, with Conference Championships drawing about 1.3% more viewers, Divisional Round viewership up 0.8%, and Wild Card \viewership Super Bowl ratings and viewership, all-time. As of 2021, out-of-home viewing is now included in traditional Nielsen-reported audience. * NBC’s 2022 streaming audience was 11.2 million viewers across 6.0 million devices. Similar data in text form: * From 2021 and onward, all out-of-home viewing is included in the official Nielsen estimates. So, while Chiefs-Eagles had the most views at 114.21 million, the highest-rated Super Bowl remains the 49ers-Bengals, when the ratings set a Super Bowl record of 49.1, indicating 49.1 percent of According to the custom survey, Super Bowl LVIII on Feb. 11 reached approximately 210 million viewers – nearly 2/3 of Americans – across CBS Television Network, Paramount+, Nickelodeon The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl NFL Shop: Across NFL Shop sites in Europe, Canada and Mexico, total sales were up +39% year-on-year, compared to Super Bowl LVII. NFL Game Pass on DAZN: Viewership across Super Bowl LVIII week The National Football League championship averaged 120.3 million viewers on CBS alone on Sunday, topping last year's audience for the Super Bowl, which drew a record 115.1 million viewers The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast in the United States set in 1969, when an estimated 125 to 150 million viewers Super Bowl XX became the first game to surpass 90 million viewers and it would take another 20 years for the NFL to break 100 million viewers, as 106.5 million tuned in to watch Drew Brees and Peyton Manning square off in Super Bowl XLIV. Now comes the Super Bowl, the game that year after year is the most-watched show on American television. “This being (free-to-watch) Tubi, where does that (viewership total) go,” Gilbert asked. The Pepsi Super Bowl LVI Halftime Show averaged 103.4 million viewers from 8:15 to 8:30 p.m. ET, and Telemundo's first-ever Spanish-language Super Bowl broadcast averaged 1.9 million sets of eyeballs. Ad Age is counting down to Super Bowl LIX. In the days leading up to the game, which will air on Fox on Feb. 9, Ad Age will bring you breaking news, analysis and first looks at the high-stakes Big As of 2021, out-of-home viewing is now included in traditional Nielsen-reported audience. Citation formats. Citation formats View options Super Bowl TV ratings in the U.S. 1990-2024; 2020: FOX Sports said Super Bowl LIV delivered a streaming average minute audience (AMA) of 3.4 million, up 30% over 2019 (2.6 million) and up 103% over Fox’s last Super Bowl stream in 2017 (1.7 million). Fox’s streaming viewership was measured across FOXSports.com, the FOX Sports app, FOXDeportes.com, the FOX Deportes app, the FOX NOW app Those are Super Bowl numbers, except for the fact that when we report the Super Bowl viewership as reported by Nielsen we are talking about the U.S. only. The 108 million-viewers “average minute Super Bowl Ads Reach $7 Million—and They’re Already Sold OutBy Market BriefsFor brands looking to make a splash during the biggest game of the year, the price tag is steeper than ever. A 30-second Super Bowl commercial now costs a staggering $7 million. The kicker? You can’t even buy one—because they’re already sold out.The Price of FameSuper Bowl commercials have long been the holy Across all of CBS’s platforms, Super Bowl LV averaged a total audience of 96.4 million viewers — the least-watched final game since Super Bowl 41 on CBS in 2007 (The Colts-Bears drew 93.18 If history is anything to go off, Super Bowl 59 is poised to be the most-watched U.S. telecast of all time. Hundreds of millions of viewers watched last year’s Super Bowl that featured the
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