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In Mexico, Super Bowl LIV averaged 3.7 million viewers in Mexico and a 7.3 rating, with 2.94 for TV Azteca, 2.66 for Televisa, 0.87 for Fox Sports, and 0.83 for ESPN. The event had a total reach of 12 million viewers. With 18.8 million overall viewers, Canada drew the largest audience behind Mexico in 2024, placing it among the top five English Super Bowl broadcasts ever in the country. NFL Shop: Across NFL Shop sites in Europe, Canada and Mexico, total sales were up +39% year-on-year, compared to Super Bowl LVII. NFL Game Pass on DAZN: Viewership across Super Bowl LVIII week In 2022, around 10.6 million people watched the Super Bowl on free TV in Mexico. Mexico: Total audience reach of 20.7 million, with an average of 8.3 million viewers, up +10% year-on-year and the highest in at least a decade. NFL recorded an international viewership of 62.5 million in 2023 for the Super Bowl. This figure excluded the domestic viewership of 123.4 million viewers in the United States. Of the recorded international viewers in 2023, 24.1 million viewers were from Mexico, the highest viewership recorded since the game began and a 5% increase compared to The average was 10.1 million. (Viewership peaked during the halftime show, at 12 million.) In Germany, 3.8 million tuned in. The average audience was 1.9 million. In the U.K., the total audience was 3.7 million. The average was 1.2 million. For China, it was the most-watched Super Bowl in seven years, but there were no numbers provided. Mexico and Canada led overall viewership with 24.1 and 18.8 million viewers, respectively. According to Nielsen measurements, this year’s Super Bowl was the most-watched television event ever. Not only did this mark a substantial increase in global viewership, but it also set a new record for U.S. audiences, with a total of 202.4 million viewers. In Mexico, the Super Bowl attracted 24.1 million viewers, while Canada boasted 18.8 million. Australia contributed nearly 3 million viewers to the global tally. Per the league, total audience numbers hit 24.1 million in Mexico, 18.8 million in Canada, 3.8 million in Germany, 3.7 million in the United Kingdom, and nearly 3 million in Australia. Average viewership went up between 5% and 26% compared to last year in those countries. Meanwhile, China clocked its most-watched Super Bowl in seven years. The regression model alone predicts Super Bowl viewership to be at 117.3 million for this year. However, when accounting for the Chiefs and Eagles viewership adjustment factors, that number jumps Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four That game remains the most-watched Super Bowl in history, but Super Bowl LVIII came close with 123.7 million viewers. Ratings History of the Super Bowl Jan. 15, 1967. A record 62.5 million viewers outside of the U.S. watched the Kansas City Chiefs beat the San Francisco 49ers in last month's Super Bowl, confirming on Wednesday that the National Football League A global TV audience of 62.5 million viewers watched the Kansas City Chiefs defeat the San Francisco 49ers in Super Bowl LVIII. The international viewership represents a 10% increase over 2023 as NFL fandom continues to grow around the globe. Highlights of Super Bowl LVIII media consumption in international markets include: The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until Even though Schutz has covered the Super Bowl for the Televisa Mexico broadcast and Sandoval has covered large sports events like the World Cup, NBA Finals and Messi's first game with Inter Miami What time does the Super Bowl 2025 Halftime show start? Super Bowl 2025 kicks off on February 9 at 6:30 PM ET. The Halftime Show will occur in the middle of the game. Who is Performing the Super Bowl 2025 Halftime Show. Kendrick Lamar will headline the Apple Music Super Bowl LIX Halftime Show at the Caesars Superdome in New Orleans on February 9. The next year, the broadcast was hosted by Fox Deportes and saw a viewership of 951,000 fans. Loewenstein said, "Our absolute objective for this game is to deliver the most-watched Super Bowl in Spanish language history in the U.S. Period." Hernandez noted Univision “will technically have two broadcasts" -- one in the U.S. and one in Mexico. The Chiefs, who played in Mexico during the regular season, are one of the more popular NFL teams in Mexico, which surely helped the Super Bowl’s viewership there. In Canada, the Super Bowl drew 9.5 million viewers, making it the most-watched Super Bowl ever north of the border. Add those viewers to the 102 million in the United States, and
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