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The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until Super Bowl TV ratings in the U.S. 1990-2024; 2024). TV viewership of the Super Bowl in the United States from 1990 to 2024 (in millions) [Graph]. In Statista. Retrieved February 03, 2025, from In 2024, Super Bowl LVII between the Kansas City Chiefs and the San Francisco 49ers achieved a TV rating of 42.1, up from the all-time low of 36.9 two years prior. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). Men 18-24 placed second with a 20% increase (from 3.86 to 4.61 million) and girls 12-17 third with an 11% jump (from 2.63 to 2.85 million). In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl The 21.8 million number refers to Out Of Home (OOH) viewers who watched the Super Bowl LVI in bars, restaurants, and other venues, including viewing in other people’s homes. To make it easy to get the numbers right, I have compiled a chart with viewership stats from 2013-2024 of all the numbers reported by the broadcast networks. NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. I used average viewership data from Wild Card Round, Divisional Round, Conference Championship, and Super Bowl games played between 2021 and 2025 (representing the 2020-2024 regular seasons) to The game was not close from the start. Despite the massive blowout, this was the fourth most-watched Super Bowl in history. The average viewership number for this Super Bowl was 112,752,000. The air date for Super Bowl XLVIII was on February 2, 2014. 3. Super Bowl XLIX: New England Patriots vs Seattle Seahawks. Super Bowl XLIX was aired on NBC. “More than 200 million viewers (202.4) watched all or part of Super Bowl LVIII across networks, the highest unduplicated total audience in history and up +10% vs. last year’s Super Bowl NEW YORK -- A global TV audience of 62.5 million viewers watched the Kansas City Chiefs defeat the San Francisco 49ers in Super Bowl LVIII. NFL recorded an international viewership of 62.5 million in 2023 for the Super Bowl. This figure excluded the domestic viewership of 123.4 million viewers in the United States. Of the recorded international viewers in 2023, 24.1 million viewers were from Mexico, the highest viewership recorded since the game began and a 5% increase compared to Number of viewers of Super Bowl LVIII in the United States as of February 2024, by channel (in millions) [Graph]. In Statista . Retrieved December 13, 2024, from This chart compares the average global TV viewership of FIFA World Cup Finals compared to the estimated global TV audience of the Super Bowl. Super Bowl TV viewership in the U.S. 1990-2024. Super Bowl TV ratings in the U.S. 1990-2024; 9, 2024). Likelihood of watching the Super Bowl among adults in the United States as of February 2024, by age group [Graph]. In Statista. Retrieved In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar Super Bowl LV's 100,776,469 average viewership was a 10.2% decrease from 2020's 111,059,359 viewers. Peak viewership of 111M occurred with 6 seconds remaining in the 2nd quarter when Antonio Brown caught a late touchdown to put Tampa Bay up 21-6 heading into halftime. Fox doesn’t have past data for Tubi Super Bowl viewership as it’s the first year the platform is simulcasting the game. The media company has given advertisers an estimate that 8.5 million In reviewing the past 13 years of Super Bowl Streaming Viewership, StreamingMediaBlog.com presented a graph with a continuous growth from 508K in 2013 to 8.5M in 2024.
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