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List of Super Bowl television ratings in the United States with selected figures Super Bowl Date Network Avg. viewers (millions) Households 18–49 demographic Avg. cost of 30-second ad Rating Share Rating Share Original 2023 inflation-adjusted I: January 15, 1967 CBS: 26.75 [13] 22.6 [13] 43 [13] Unknown Unknown $42,500 [13] $388,353 NBC Super Bowl ratings and viewership dating back to the first game in 1967, including adults 18-49, streaming and Spanish-langauge figures. Viewership among adults 55+ increased an above-average 8% (from 46.08 to 49.74 million), matching both 18-34 and 12-17 (from 6.16 to 6.64 million). That breaks down to a 9% increase among women (from 22.02 to 23.92M) and a 7% gain among men (from 24.06 to 25.81M). The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. An additional 2.3 million viewers watched the Spanish-language broadcast on Univision, and 1.2 million tuned in to watch the kid-friendly broadcast on Nickelodeon and Nick-at-Nite. These figures, combined from Nielsen and Adobe Analytics, represent the average number of viewers who were tuned in at any given moment during each game, but Nielsen puts the number of people The longest Super Bowl game will also go down as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco averaged 123.7 million viewers across television and streaming platforms. Super Bowl LVIII was the most-watched American television broadcast in a generation. Sunday’s overtime thriller, which featured the Kansas City Chiefs facing off against the San Francisco 49ers, Intrigue around the attendance of Taylor Swift, the second-ever end-of-season overtime and Usher’s halftime show drove viewership of the Kansas City Chiefs’ second consecutive Super Bowl victory The Kansas City Chiefs' overtime defeat of the San Francisco 49ers in the Super Bowl, with Taylor Swift cheering in the stands, drew a record 123.7 million U.S. viewers, according to Nielsen The National Football League championship averaged 120.3 million viewers on CBS alone on Sunday, topping last year's audience for the Super Bowl, which drew a record 115.1 million viewers, Fox has high standards to live up to as it broadcasts Super Bowl LIX this year. On top of the Super Bowl debut of Tom Brady (as a broadcaster, of course), the prior two games set viewership records. NFL Shop: Across NFL Shop sites in Europe, Canada and Mexico, total sales were up +39% year-on-year, compared to Super Bowl LVII. NFL Game Pass on DAZN: Viewership across Super Bowl LVIII week On top of the Super Bowl debut of Tom Brady (as a broadcaster, of course), the prior two games set viewership records. Last year’s game between the Chiefs and 49ers set an all-time high of 123.7 million viewers on CBS, according to Nielsen, up 7% over the previous year, which averaged a then-record 115.1 million on Fox. The figure easily exceeded last year’s 115.1 million, capping off a big year for N.F.L. ratings. Page 3 of the New York edition with the headline: Super Bowl Viewership Grows to 123.4 Key figures and rankings about companies and products. Consumer & Brand reports Super Bowl TV ratings in the U.S. 1990-2024; Average Super Bowl TV audience in Canada 2011-2024 ; The 2022 Super Bowl pales in comparison, having had an average TV viewership of 99.2 million on NBC plus an estimated 30 to 50 million viewers around the world. Felix Richter Preliminary US TV ratings put Sunday's game just behind Apollo 11's historic landing, which was seen by an estimated 125 to 150 million people. Kansas City Chiefs beat the San Francisco 49ers 25 That game remains the most-watched Super Bowl in history, but Super Bowl LVIII came close with 123.7 million viewers. Ratings History of the Super Bowl Jan. 15, 1967. Super Bowl viewership has fluctuated over the years but increased by about 26% from 2021 to 2024, while the U.S. resident population increased steadily year over year. Interestingly the trends in annual percentage change in Super Bowl viewership and annual U.S. population change are similar, though there may not be a direct correlation.
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