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Interestingly, while Super Bowl viewership was higher in 2023 than 2022 Divisional and Wild Card Round viewership was down slightly in 2023 as compared to 2022. The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until Sunday’s overtime thriller, which featured the Kansas City Chiefs facing off against the San Francisco 49ers, averaged 123.4 million viewers, CBS said Monday, breaking Super Bowl viewership records. Super Bowl 55 (Chiefs-49ers) — the final Super Bowl before Nielsen began including out-of-home — averaged an in-home audience of 100.45 million on FOX and (per Adweek) an out-of-home audience of 11 million. The sharp decline of in-home viewership tracks with the trend in household ratings (which by definition do not include out-of-home The longest Super Bowl game will also go down as the most-watched program in U.S. television history. Univision averaged more than 2.2 million viewers, the highest Super Bowl viewership on That out-rates last year’s big game—which held the record for the most-watched Super Bowl and second-most watched broadcast ever, at 115.1 million watchers—but fell short of the 150 million The longest Super Bowl game also will go down as the most-watched program in television history. According to Nielsen and Adobe Analytics, the Kansas City Chiefs' 25-22 overtime victory versus the The longest Super Bowl game will also go down as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco averaged 123.7 million viewers across television and streaming platforms. The number of Americans who watched the Super Bowl on TV last year fell 13% from the peak in 2015, but the average cost of a 30-second advertising spot has just kept climbing.This year, the retail In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] The Super Bowl isn't the event it once was. Best estimate for watching is in the range of 100 to 150 million viewers. Ticket prices have moved up and down dramatically as the game Compared to the Super Bowl in Las Vegas last year Reasons for watching the Super Bowl in Germany in 2018, by demographics; Mexico: Super Bowl viewers 2019-2020, by gender; Adults looking forward to Super Bowl commercials in the U.S. 2019, by Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). For example, Super Bowl 58 had a Nielsen rating of 42.1 and a viewership total of 123 million. So 42% of American TV households were watching the Super Bowl and approximately 123 individuals No matter which data you look at, Super Bowl LVIII was the most-watched Big Game in history. Nielsen, long considered the predominant measure of live TV viewing, reported Super Bowl 2024 reached Across all of CBS’s platforms, Super Bowl LV averaged a total audience of 96.4 million viewers — the least-watched final game since Super Bowl 41 on CBS in 2007 (The Colts-Bears drew 93.18 While the Super Bowl has managed to remain the most-watched live event of the year, it has not managed to maintain its robust viewership numbers in the age of cord-cutting and media saturation. Despite the trend of lower viewership, there is one instance that raises audience interest, but it remains outside of the NFL’s direct control: too Fox has high standards to live up to as it broadcasts Super Bowl LIX this year. On top of the Super Bowl debut of Tom Brady (as a broadcaster, of course), the prior two games set viewership records. Last year’s game between the Chiefs and 49ers set an all-time high of 123.7 million viewers on CBS, according to Nielsen, up 7% over the previous
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