The 2025 viewership numbers most closely align with those of 2023, with Conference Championships drawing about 1.3% more viewers, Divisional Round viewership up 0.8%, and Wild Card \viewership The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four Top trends from Super Bowl LVIII 06:04. The updated count was higher than the 101.5 million viewers in 2022, and moved Super Bowl LVII above Super Bowl XLIX in 2015 which had 114.8 million That included 95.2 million for the 2021 Super Bowl between Tampa Bay and Kansas City, which was the game’s lowest TV-only average since 2007. Univision averaged 2.3 million viewers, the highest Super Bowl viewership on record for a Spanish-language network. The Super Bowl has been televised in Spanish in the United States since 2014. Super Bowl TV ratings in the U.S. 1990-2024; Average Super Bowl TV audience in Canada 2011-2024 ; NFL Super Bowl halftime show viewers in the U.S. 2024 ; That out-rates last year’s big game—which held the record for the most-watched Super Bowl and second-most watched broadcast ever, at 115.1 million watchers—but fell short of the 150 million Sunday’s overtime thriller, which featured the Kansas City Chiefs facing off against the San Francisco 49ers, averaged 123.4 million viewers, CBS said Monday, breaking Super Bowl viewership records. How brands negotiate Super Bowl overtime ad space. real-time negotiations during Super Bowl LVIII’s fourth quarter when overtime looked likely. of 123.4 million viewers tuned in for In the end, the Chiefs were victorious, finishing the game at 38-35. To better understand the event, AdImpact offers an analysis of Super Bowl viewership. In the first quarter, Super Bowl viewership spiked at kick off as people tuned into the game for the first time. During the national anthem, around 6:30PM, viewership was at 77M. Starting off the quarter with a 25 per cent win probability and going as low as 21 per cent, the Chiefs stayed competitive, raising that probability up to 34 per cent at the end of the quarter. Viewership in the third quarter peaked at 122 million views around 8:56PM, around the same time the Chiefs scored their third touchdown. Homes.com Network’s massive January audience of 114 million unique visitors is comparable to Super Bowl LVIII’s audience Homes.com – a CoStar Group leading online residential marketplace A recent Harris Poll examined the viewership expectations for Super Bowl advertisers in 2025; Almost a quarter, or 23% of those surveyed, said insurers should advertise. Once a large category The Super Bowl is the most popular sporting event in the world, and despite the Chiefs and Eagles meeting just two years ago in the Super Bowl, the matchup is still bringing in fans. Super Bowl LVIII on Sunday night drew 123.7 million viewers across all platforms, marking an all-time audience record for a single program on U.S. airwaves, per fast-national figures. The Chiefs’ 25-22 win over the 49ers in overtime scored 120.3 million viewers on CBS alone (the total-platform number of 123.7 also includes Paramount+ Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. The winning squares match the last digits of each team’s score at the end of the 1st quarter, 2nd quarter, 3rd quarter, and final score. Let’s say the Chiefs lead the Eagles 14-7 at halftime. To determine the halftime winner, locate the square that intersects “Chiefs 4” and “Eagles 7”. The U.S. viewership throughout the 2023 Super Bowl, which saw the Kansas City Chiefs defeat Philadelphia Eagles, peaked by the end of the second quarter at around 124 million. Afterwards, the
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