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Super Bowl ratings and viewership, all-time. As of 2021, out-of-home viewing is now included in traditional Nielsen-reported audience. * NBC’s 2022 streaming audience was 11.2 million viewers across 6.0 million devices. Similar data in text form: * From 2021 and onward, all out-of-home viewing is included in the official Nielsen estimates. The rating of 44.4 and average viewership of 62.1 million also set new records for the game [13] —all of which would be broken the following year when Super Bowl XII was the first to be broadcast in prime time in the Eastern Time Zone. [70] Below, we will discuss the most-watched Super Bowls of all time. Most Watched Super Bowls Of All-Time. There is no bigger TV event than the Super Bowl. Here are the Super Bowls ranking 6-10 in most average viewership: 6. Super Bowl LI – 111,973,000 average viewership; 7. Super Bowl XLVI – 111,346,000 average viewership; 8. Here are the top 10 most streamed Super Bowls of all-time, according to Nielsen data. 1. Super Bowl XLIX (2015) brought in 114.4 million viewers, when the New England Patriots won against the Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl The Chiefs’s third Super Bowl win in five seasons had more than 123.7 million total average viewers and beat the record set the previous year in Super Bowl LVII between the Chiefs and the Eagles, which had more than 115 million total average viewers. Holding the third spot is 2015 Super Bowl XLIX between the Patriots and Seahawks, with 114.8 The first Chiefs-Eagles Super Bowl in 2023 set an all-time record with 115.1 million viewers only to have it broken again last year, when the Chiefs-49ers overtime thriller became the first Super That out-rates last year’s big game—which held the record for the most-watched Super Bowl and second-most watched broadcast ever, at 115.1 million watchers—but fell short of the 150 million Adding in the out-of-home viewing Nielsen tracked from 2016-19, the most-watched Super Bowl on record was actually Patriots-Falcons in 2017. New England’s famous 28-3 comeback averaged 112 million viewers officially, but 124.6 million including out-of-home — easily the largest Super Bowl audience Nielsen has ever measured. There's a new Super Bowl TV ratings record, as an average of 120.3 million viewers tuned in on CBS to watch the Chiefs beat the 49ers. Super Bowl LVIII on Sunday night drew 123.7 million viewers across all platforms, marking an all-time audience record for a single program on U.S. airwaves, per fast-national figures. The Chiefs’ 25-22 win over the 49ers in overtime scored 120.3 million viewers on CBS alone (the total-platform number of 123.7 also includes Paramount+ Here are 10 of the best Super Bowl commercials of all time, following the blueprint Apple established in 1984. “Budweiser Frogs” (Budweiser, 1995) A good ad doesn’t need to be complicated. This past weekend’s Super Bowl between the Kansas City Chiefs and San Francisco 49ers was the most watched of all time, drawing in an average audience of 123.4 million viewers, CBS Sports has Here Are the Top 10 Most-Watched Super Bowl Halftime Shows. From Usher, Rihanna and Beyoncé to Bruno Mars and Justin Timberlake, here are the Super Bowl halftime shows with the most viewership. The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast in the United States set in 1969, when an estimated 125 to 150 million viewers T his past weekend’s Super Bowl between the Kansas City Chiefs and San Francisco 49ers was the most watched of all time, drawing in an average audience of 123.4 million viewers, CBS Sports has The Budweiser Clydesdale horses have been a staple mascot for the brand for more than 80 years, appearing in 47 Super Bowl commercials as of 2025. TOP FIVE MOST WATCHED SUPER BOWLS OF ALL TIME. Super Bowl. Date. Network. Teams. Avg. # of Viewers (000) XLIV: Feb 7, 2010* CBS: New Orleans-Indianapolis: 106,480 Before this, the biggest telecast of all time was last year’s Super Bowl game between the Chiefs and the Philadelphia Eagles. It was initially named the third most-watched, ranking behind the 2015 and 2017 Super Bowls which brought in 114.4 million and 113.7 million viewers, respectively.
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