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The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until [142] [143] In 1980, Nielsen found that Super Bowl XV was watched by approximately 3.1 million viewers—a decline of over one million compared to the previous year—though it was the most watched broadcast of the week. [144] The Super Bowl has been televised in Spanish in the United States since 2014. The NFL playoffs averaged 38.5 million viewers during the first three weekends, a 9% increase over last year. “No matter how or where viewers watch the game–at home with family and friends, at a bar, or streaming–Nielsen has the advanced measurement capabilities to capture the audience for the biggest TV event of the year.” The broadcast of Super Bowl LVIII ran from approximately 6:40 PM ET to 10:45 PM ET on CBS, Univision, Nickelodeon and Nick The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). Men 18-24 placed second with a 20% increase (from 3.86 to 4.61 million) and girls 12-17 third with an 11% jump (from 2.63 to 2.85 million). Nielsen also said Tuesday that Usher’s Super Bowl halftime performance averaged 129.3 million viewers — the most-watched Super Bowl halftime on record and a 7% increase from Rihanna’s last year (121 million). Nickelodeon’s kids-centric broadcast, the first alternate feed of a Super Bowl, averaged 1.2 million. The Super Bowl proved to be a record-breaking culmination of an already historically impressive year for NFL games—matchups during the 2023 regular season drew an average of 17.9 million viewers "More than 200 million viewers (202.4) watched all or part of Super Bowl LVIII across networks, the highest unduplicated total audience in history and up +10% vs. last year’s Super Bowl," the The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast in the United States set in 1969, when an estimated 125 to 150 million viewers The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl I used average viewership data from Wild Card Round, Divisional Round, Conference Championship, and Super Bowl games played between 2021 and 2025 (representing the 2020-2024 regular seasons) to Australia: Total audience reach of nearly 3 million, averaging over 1.2 million viewers — the highest since records began and up +26% year-on-year. China: Most-watched Super Bowl in the last 7 After last year's Super Bowl set an all-time record with over 127 million viewers, this year's clash between the Kansas City Chiefs and Philadelphia Eagles could do even better. The storyline is a The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the Philadelphia Eagles. Premium Statistic Super Bowl TV viewership in the U.S. 1990 Last year's Super Bowl between the Kansas City Chiefs and Philadelphia Eagles drew 115 million viewers, Super Bowl . Year . Average Viewership . I. 1967. 26.7 million (CBS), 24.4 million (NBC Super Bowl viewers are expected to beat their $670 million spend on snacks from last year totaling 107 million pounds. BY Retail Brew and Erin Cabrey. During last year’s Super Bowl week A recent Harris Poll examined the viewership expectations for Super Bowl advertisers in 2025; the organization found that 72% of those surveyed said they plan to watch the Big Game on Sunday, an Why It's Important: Last year's Super Bowl set a record with an average of 123 million viewers, with 202.4 million people watching at least a portion of the game. The last two Super Bowl's have set audience records, averaging 123.7 million viewers last year. This season NFL regular season and postseaon ratings have dropped The Super Bowl this year is expected to garner over 100 million viewers. How Much Is Spent on Super Bowl Commercials Each Year? According to USA Today's archives, the Super Bowl ads throughout the
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