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In 2023, the Super Bowl drew 115.1 million viewers, followed by 123.4 million in 2024.These numbers put the event close to the most-watched television broadcast in U.S. history—the Apollo 11 Last year’s Super Bowl between the Chiefs and Eagles drew 115.1 million viewers. While an overtime game was obviously a huge reason for the ratings increase, there was also the Taylor Swift factor. As was announced on Monday, Super Bowl 2024 averaged 123.4 million viewers on CBS platforms, a record not just for the Super Bowl but for any event since the 1969 moon landing, and an increase of Super Bowl draws record 123.4 million viewers, helped by Taylor Swift and Travis Kelce Kansas City tight end Travis Kelce with Taylor Swift after the Kansas City Chiefs’ 25-22 win in Super Bowl Since Swift started popping up in stadiums across the U.S. – not to perform but to spectate – her influence has affected everything from viewership to sales. The Super Bowl will mark Swift's Taylor Swift's influence on the Super Bowl elevated the television ratings for women as well, with five million more female viewers tuning in for the championship game than last year's Super Bowl How many pennies advertisers spent to reach Super Bowl viewers The average cost of a 30-second spot was $7 million for the past two Super Bowls. With 113.4 million TV viewers last year, that A survey of 2024 Super Bowl viewers found 20% were rooting for the Kansas City Chiefs because of Travis Kelce's relationship with Taylor Swift. A new survey from consumer research firm Numerator found that 20% of viewers who tuned in to the 2024 Super Bowl were rooting for the Chiefs because of Kelce and Swift’s relationship, per Variety. The Taylor Swift effect is impacting how people will watch the Super Bowl on Sunday 02:06. PHILADELPHIA (CBS) -- There's no question Taylor Swift is impacting NFL viewership – the data backs it Taylor Swift’s presence may simply be the Sisterly Shove that puts this Kansas City Chiefs-Philadelphia Eagles battle atop the Super Bowl ratings pile for a second consecutive year. Yet the Taylor Swift’s presence may simply be the Sisterly Shove that puts this Kansas City Chiefs-Philadelphia Eagles battle atop the Super Bowl ratings pile for a second consecutive year. Yet the A Benzinga poll finds whether people are most excited to watch the game, the commercials, the halftime performance or sightings of Taylor Swift. What Happened: Super Bowl LIX is a rematch of Super Novelty prop bets around the Super Bowl are centering on Taylor Swift this year. a 24% spike in 18- to 24-year-old women viewers helped drive a record 123.7 million average viewers for the Taylor Swift has dominated headlines for a couple of NFL seasons so far, not for her music, but for her appearances in support of her boyfriend, Travis Kelce. With the Chiefs preparing to play at the Super Bowl LIX on February 9, 2025, at Caesars Superdome in New Orleans, speculation swirls about whether Swift will attend. Will Taylor wear the same outfit as Super Bowl 58? Yes: +195 / No: -310 I am no fashion guru, but to me this is an easy no. Swift is almost made of money and coming off a highly successful tour. Taylor Swift’s presence may simply be the Sisterly Shove that puts this Kansas City Chiefs-Philadelphia Eagles battle atop the Super Bowl ratings pile for a second consecutive year. Yet the Details about Super Bowl 2025 are starting to surface, thanks to Jason Kelce's recent interview with People. In the chat, he confirmed that Taylor Swift will be attending the Super Bowl in New Orleans. With Taylor Swift watching in a stadium box, the combined telecast and streaming of the Chiefs win over the 49ers topped last year's audience record. Super Bowl draws record 123.4 million Super Bowl LIX will feature a rematch between the Kansas City Chiefs and the Philadelphia Eagles, who previously faced off in Super Bowl LVII. The Chiefs secured their spot by defeating the Buffalo Bills 32-29 in the AFC Championship, while the Eagles earned their place with a 55-23 victory over the Washington Commanders in the NFC Championship.
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