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The 2025 viewership numbers most closely align with those of 2023, with Conference Championships drawing about 1.3% more viewers, Divisional Round viewership up 0.8%, and Wild Card \viewership NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but Super Bowl ratings and viewership, all-time. As of 2021, out-of-home viewing is now included in traditional Nielsen-reported audience. * NBC’s 2022 streaming audience was 11.2 million viewers across 6.0 million devices. Similar data in text form: * From 2021 and onward, all out-of-home viewing is included in the official Nielsen estimates. The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl Approximately 200 million viewers -- 60% of all people in the United States -- watched Super Bowl LVII on Feb. 12. NEW YORK -- A global TV audience of 62.5 million viewers watched the Kansas City Chiefs defeat the San Francisco 49ers in Super Bowl LVIII. According to the custom survey, Super Bowl LVIII on Feb. 11 reached approximately 210 million viewers – nearly 2/3 of Americans – across CBS Television Network, Paramount+, Nickelodeon The Super Bowl has been televised in Spanish in the United States since 2014. The NFL playoffs averaged 38.5 million viewers during the first three weekends, a 9% increase over last year. In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] The 25-22 win is Reid’s third Super Bowl in his fifth try. He’s now the fifth head coach to win at least three, in the company of Bill Belichick (six), Chuck Noll (four), Bill Walsh and Joe Now comes the Super Bowl, the game that year after year is the most-watched show on American television. “This being (free-to-watch) Tubi, where does that (viewership total) go,” Gilbert asked. The Super Bowl this year is expected to garner over 100 million viewers. How Much Is Spent on Super Bowl Commercials Each Year? According to USA Today's archives, the Super Bowl ads throughout the For the 2024 Super Bowl, Nielsen said there was a record 123.7 million viewers a year ago and older average-minute viewers on CBS, Univision, Nickelodeon, Paramount+ and other digital services. THE CHEAPEST SEATS RIGHT NOW, JUST SHY OF SIX GRAND. Hundreds of millions of viewers watched last year’s Super Bowl that featured the Kansas City Chiefs taking on the San Francisco 49ers TN: Is the Super Bowl halftime show the most sought-after gig in the world right now? SL: I would say it is, just from the numbers alone when you consider its global viewership across all platforms. But here’s the thing, some people don’t necessarily want to do it. Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. Instacart loads up its ad with tons of brand characters it hopes viewers recognize: from Mountain Dew’s “PuppyMonkeyBaby” character from a 2016 Super Bowl ad to the Jolly Green Giant and the Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers. Meanwhile, first-time and newer advertisers are courting outrageousness and using stunts to try to stand out in the battle to capture the attention of the more than 120 million viewers expected to tune into Sunday's game between the Philadelphia Eagles and Kansas City Chiefs Love them or hate them, the Chiefs are the biggest show in the NFL right now Ranking 10 best Super Bowls of all time: From '28-3' to Giants' helmet catch
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