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In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] More than 2.5 million people watched the 2023 Super Bowl in Brazil, making it the country with the most viewers in South America. China was the country outside of the Americas with the largest NFL Shop: Across NFL Shop sites in Europe, Canada and Mexico, total sales were up +39% year-on-year, compared to Super Bowl LVII. NFL Game Pass on DAZN: Viewership across Super Bowl LVIII week The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but In the United States, a custom survey from Nielsen and the NFL revealed Super Bowl LVII reached approximately 200 million viewers, or 60% of all people across the country, with an average minute The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl Canada also experienced its highest-ever Super Bowl viewership, with 18.8 million tuning in, ranking the game among the top-five most-watched English-language broadcasts in the country’s history. In Europe, the UK and Germany saw increases in viewership by 18 percent and 13 percent, respectively. The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until These 56 million viewers were spread across more than 190 countries, although it was Mexico who had the largest number of fans with more than 20 million viewers, which surpassed by 2022 game by 10 Per the league, total audience numbers hit 24.1 million in Mexico, 18.8 million in Canada, 3.8 million in Germany, 3.7 million in the United Kingdom, and nearly 3 million in Australia. Average viewership went up between 5% and 26% compared to last year in those countries. Meanwhile, China clocked its most-watched Super Bowl in seven years. Per USA Today, the average 30-second Super Bowl commercial in 2025 costs $8 million. That number has increased quite a bit the last few years – along with everything else in this country Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. 2015: NBC Sports said Super Bowl XLIX reported a streaming average minute audience of 800,000, with viewers peaking at 1.3 million and engagement of 84.2 minutes per viewer. NBC Sports Digital didn’t have NFL mobile streaming rights, so the live stream numbers are via NBC Sports Live Extra to desktops and tablets only. How many people watched the Super Bowl? 2024's Super Bowl had a viewership of over 123 million, making it the most watched TV telecast of all time. Country & Region reports. 70+ KPIs per For example, Super Bowl 58 had a Nielsen rating of 42.1 and a viewership total of 123 million. So 42% of American TV households were watching the Super Bowl and approximately 123 individuals In 2024, an average of 2.12 million TV viewers in Germany tuned in to watch Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers. This weekend, Tubi will stream the Super Bowl, live and in 4K, for free — no cable log-in or credit card required. Here’s what its strategy is for winning the big (streaming) game. NFL recorded an international viewership of 62.5 million in 2023 for the Super Bowl. This figure excluded the domestic viewership of 123.4 million viewers in the United States. Of the recorded international viewers in 2023, 24.1 million viewers were from Mexico, the highest viewership recorded since the game began and a 5% increase compared to Super Bowl viewers are a unique audience because so many are just as excited to watch the ads as they are the game. “This is a societal moment where we come together as a country,” said Last year's Super Bowl between the Kansas City Chiefs and Philadelphia Eagles drew 115 million viewers, the largest number since the epic New England Patriots-Seattle Seahawks slugfest in 2014
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