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The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until Super Bowl X also saw an increase in ratings; total viewership for the 1976 game increased by 2 million compared to the previous year and the national audience share was 78%, which remains the highest-ever number for the game on a single network. The 21.8 million number refers to Out Of Home (OOH) viewers who watched the Super Bowl LVI in bars, restaurants, and other venues, including viewing in other people’s homes. To make it easy to get the numbers right, I have compiled a chart with viewership stats from 2013-2024 of all the numbers reported by the broadcast networks. The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. That out-rates last year’s big game—which held the record for the most-watched Super Bowl and second-most watched broadcast ever, at 115.1 million watchers—but fell short of the 150 million The Feb. 11 Super Bowl game between the Kansas City Chiefs and the San Francisco 49ers brought in an average of 123.4 million viewers — the highest number of people watching the same broadcast The Super Bowl on Sunday drew a staggering 123.4 million viewers who watched the Kansas City Chiefs beat the San Francisco 49ers 25-22 in a nail-biting overtime triumph, CBS Sports said in a The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast in the United States set in 1969, when an estimated 125 to 150 million viewers According to the custom survey, Super Bowl LVIII on Feb. 11 reached approximately 210 million viewers – nearly 2/3 of Americans – across CBS Television Network, Paramount+, Nickelodeon I used average viewership data from Wild Card Round, Divisional Round, Conference Championship, and Super Bowl games played between 2021 and 2025 (representing the 2020-2024 regular seasons) to NEW YORK -- A global TV audience of 62.5 million viewers watched the Kansas City Chiefs defeat the San Francisco 49ers in Super Bowl LVIII. In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar Viewers between the ages of 25 and 54 hold the most interest in the commercials. Why it Matters for Brands – The Impact of Celebrity Endorsements & Nostalgia . Aside from in-game appearances by Taylor Swift, Super Bowl viewers will also see a number of celebrities during game breaks in the ads. State Farm is a Super Bowl fan favorite, having rated as the number one ad last year on USA Today’s Ad Meter, where viewers cast their votes on the ads. Snacks Lead The Advertising Field The game was not close from the start. Despite the massive blowout, this was the fourth most-watched Super Bowl in history. The average viewership number for this Super Bowl was 112,752,000. The air date for Super Bowl XLVIII was on February 2, 2014. 3. Super Bowl XLIX: New England Patriots vs Seattle Seahawks. Super Bowl XLIX was aired on NBC. How many people watched the Super Bowl? 2024's Super Bowl had a viewership of over 123 million, making it the most watched TV telecast of all time. NFL teams ranked by number of Super Bowl What Happened: Super Bowl LIX is a rematch of Super Bowl LVII from 2023 when the Chiefs won 38-35. Like that Super Bowl, this Chiefs and Eagles match will also air on FOX, a unit of Fox Corp FOX FOXA. Even more viewers showed up for Rihanna's performance in the Apple Music Super Bowl Halftime Show, which drew an average of 118.7 million viewers across TV and digital platforms, per FOX. In the past three years, according to research performed by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared to a
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