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In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until Super Bowl LVIII was the most-watched program in television history, with an average of 123.7 million viewers tuning in to the Chiefs' 25-22 overtime win versus the 49ers. The highly anticipated showdown in Las Vegas surpassed the previous most-watched Super Bowl in history, a record set just last year when the Chiefs mounted a second half comeback to defeat the The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but That out-rates last year’s big game—which held the record for the most-watched Super Bowl and second-most watched broadcast ever, at 115.1 million watchers—but fell short of the 150 million “No matter how or where viewers watch the game–at home with family and friends, at a bar, or streaming–Nielsen has the advanced measurement capabilities to capture the audience for the biggest TV event of the year.” The broadcast of Super Bowl LVIII ran from approximately 6:40 PM ET to 10:45 PM ET on CBS, Univision, Nickelodeon and Nick The National Football League championship averaged 120.3 million viewers on CBS , opens new tab alone on Sunday, topping last year's audience for the Super Bowl, which drew a record 115.1 million The Super Bowl has been televised in Spanish in the United States since 2014. The NFL playoffs averaged 38.5 million viewers during the first three weekends, a 9% increase over last year. The Super Bowl has been televised in Spanish in the United States since 2014. The NFL playoffs averaged 38.5 million viewers during the first three weekends, a 9% increase over last year. Super Bowl viewers are expected to beat their $670 million spend on snacks from last year totaling 107 million pounds. BY Retail Brew and Erin Cabrey. During last year’s Super Bowl week Last year's Super Bowl between the Kansas City Chiefs and Philadelphia Eagles drew 115 million viewers, the largest number since the epic New England Patriots-Seattle Seahawks slugfest in 2014 Last year’s numbers were startling: An estimated 123.7 million viewers smashed the record set the previous year, and the number of people who watched at least a portion of the game also set a Australia: Total audience reach of nearly 3 million, averaging over 1.2 million viewers — the highest since records began and up +26% year-on-year. China: Most-watched Super Bowl in the last 7 Last year’s Super Bowl set a record with an average audience of 123.7 million viewers on CBS, Nickelodeon, Univision and streamed on Paramount+. Super Bowl LVIII is the most-watched program ever, averaging 123.4 million viewers across all platforms, up +7% versus last year's Super Bowl which was the previous record (115.1 million). More than 200 million viewers (202.4) watched all-or-part of Super Bowl LVIII across all networks, the highest unduplicated total audience in history and up After last year's Super Bowl set an all-time record with over 127 million viewers, this year's clash between the Kansas City Chiefs and Philadelphia Eagles could do even better. The storyline is a The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). Men 18-24 placed second with a 20% increase (from 3.86 to 4.61 million) and girls 12-17 third with an 11% jump (from 2.63 to 2.85 million). State Farm is a Super Bowl fan favorite, having rated as the number one ad last year on USA Today’s Ad Meter, where viewers cast their votes on the ads. Snacks Lead The Advertising Field Super Bowl LVII was also the most-streamed Super Bowl in history, per FOX, with 7 million streams, up 18% over last year's game, and the most-watched Super Bowl game in Spanish-language cable TV
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