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NEW YORK -- A global TV audience of 62.5 million viewers watched the Kansas City Chiefs defeat the San Francisco 49ers in Super Bowl LVIII. The international viewership represents a 10% increase Mexico: Total audience reach of 20.7 million, with an average of 8.3 million viewers, up +10% year-on-year and the highest in at least a decade. Major Events & International. "The Super Bowl In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] A record 62.5 million viewers outside of the U.S. watched the Kansas City Chiefs beat the San Francisco 49ers in last month's Super Bowl, confirming on Wednesday that the National Football League A global TV audience of 62.5 million viewers watched the Kansas City Chiefs defeat the San Francisco 49ers in Super Bowl LVIII. The international viewership represents a 10% increase over 2023 as NFL fandom continues to grow around the globe. Highlights of Super Bowl LVIII media consumption in international markets include: A record 62.5 million viewers outside of the U.S. watched the Kansas City Chiefs beat the San Francisco 49ers in last month's Super Bowl, confirming on Wednesday that the National Football League Super Bowl LVIII shattered international viewership records, drawing 62.5 million viewers worldwide for the 2023 NFL season-ending clash. This figure, excluding the record-breaking 123.4 million domestic viewers in the US, marks a 10 percent increase compared to last year’s Super Bowl. The average was 10.1 million. (Viewership peaked during the halftime show, at 12 million.) In Germany, 3.8 million tuned in. The average audience was 1.9 million. In the U.K., the total audience was 3.7 million. The average was 1.2 million. For China, it was the most-watched Super Bowl in seven years, but there were no numbers provided. American football’s NFL has announced an international total viewership of 62.5 million people for the 2023 edition of its showpiece season finale, the Super Bowl. The figure, which excludes the league’s record domestic viewership of 123.4 million viewers in the US, is a 10% increase on the 2023 edition of the game. Super Bowl LVIII international viewership soared by 10% compared to last year’s figures. According to data released by the NFL, 62.5 million viewers tuned in to witness the Kansas City Chiefs’ overtime victory over the San Francisco 49ers. The Super Bowl is more than the championship of America’s most-watched sport. In 60 years this National Football League (NFL) finale, with its flashy halftime show and popular advertisements, has become a U.S. cultural institution that attracts millions of television viewers worldwide. I used average viewership data from Wild Card Round, Divisional Round, Conference Championship, and Super Bowl games played between 2021 and 2025 (representing the 2020-2024 regular seasons) to NFL fans can also stream Super Bowl LIX via NFL+, the league’s official mobile app. This is a great choice for those on the go. How to Watch Super Bowl LIX Outside the US. If you’re traveling or live outside the United States, there are plenty of ways to watch the 2025 Super Bowl: 1. International Broadcasters That game remains the most-watched Super Bowl in history, but Super Bowl LVIII came close with 123.7 million viewers. Ratings History of the Super Bowl Jan. 15, 1967. 86% of Americans say that they watch the game on a regular basis, compared to 49% in the UK and 69% in Canada. Only 23% of Britons and 38% of Canadians watch it every year, compared to 60% of Instacart loads up its ad with tons of brand characters it hopes viewers recognize: from Mountain Dew’s “PuppyMonkeyBaby” character from a 2016 Super Bowl ad to the Jolly Green Giant and the By showcasing the excitement and competitiveness of the game, the Super Bowl contributes to the growing interest in American football outside the United States. Increased Viewership for the NFL: Broadcasting the Super Bowl internationally also helps the NFL gain more viewers. This expanded audience not only increases revenue through advertising Number of international tourist arrivals worldwide 1950-2023; "TV viewership of the Super Bowl in the United States from 1990 to 2024 (in millions)." Chart. February 12, 2024. Statista. Google quietly tweaked its latest Super Bowl ad campaign after its artificial-intelligence chatbot made a bizarre claim about the popularity of Gouda cheese. The search giant’s ad, which The Super Bowl is a big event for Tubi, which is streaming the game for free: It's a chance for the service to introduce itself to a huge audience that might know little, or nothing at all, about
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