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The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). Men 18-24 placed second with a 20% increase (from 3.86 to 4.61 million) and girls 12-17 third with an 11% jump (from 2.63 to 2.85 million). The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but Last year's Super Bowl between the Kansas City Chiefs and Philadelphia Eagles drew 115 million viewers, Super Bowl . Year . Average Viewership . I. 1967. 26.7 million (CBS), 24.4 million (NBC A total of 3.8 million people watched the 2024 Super Bowl in Germany, which was over 13% more than the previous year. With a total audience reach of 3.7 million, an 18% increase from 2023, the UK NFL Super Bowl halftime show viewers in the U.S. 2024 Likelihood of watching the Super Bowl in the U.S. 2007-2024 Likelihood of watching the Super Bowl in the U.S. 2024, by age Over the years, I have seen Super Bowl streaming numbers misreported with numbers that have no source to them and don’t match the numbers put out each year by the broadcast networks. For example, Statista produced a chart saying streaming viewership for the 2023 Super Bowl was 21.8 million, which is inaccurate. Declining TV Viewership: The Super Bowl has experienced a decline in TV viewership in recent years, with 2021 recording 96.4 million viewers, down from 100.45 million in 2020. This decline is more pronounced when compared to the viewership highs of 2015 and 2016. Each year, the champions of the National Football Conference and the American Football Conference compete against each other, drawing high television ratings. Super Bowl TV viewership in the U The Super Bowl this year is expected to garner over 100 million viewers. How Much Is Spent on Super Bowl Commercials Each Year? According to USA Today's archives, the Super Bowl ads throughout the Australia: Total audience reach of nearly 3 million, averaging over 1.2 million viewers — the highest since records began and up +26% year-on-year. China: Most-watched Super Bowl in the last 7 And while each Super Bowl always racks up year-high viewership, many anticipated a particular boost because of Taylor Swift’s attendance to support boyfriend and Chiefs tight end Travis Kelce Super Bowl Viewership: Ratings vs Share. From 1968 until 1984, CBS and NBC would alternate coverage of the Super Bowl. Each year saw the game become more and more popular, but things really As the most-watched TV broadcast each year, the Super Bowl offers the most coveted and expensive advertising slots on television. And every year, more brands want in than can take the field. The Super Bowl XXVII halftime show starring Michael Jackson is the most watched Super Bowl halftime show, with a TV audience of more than 133.4 million viewers. [68] [69] The Super Bowl LVI halftime show starring Dr. Dre, Snoop Dog, Eminem, Mary J. Blige, Kendrick Lamar and 50 cent is the most viewed Super Bowl halftime show on YouTube with Per Polymarket odds, Super Bowl LIX’s viewership is favored to land between 115 million and 120 million (+355). 120 million to 125 million (+376) is not out of the question, either. This year, the Super Bowl will air on Fox. The biggest wild card for Super Bowl LIX is Tubi, a FAST service. With Tubi, consumers can watch the Super Bowl for Super Bowl viewers are a unique audience because they’re as primed to watch the ads as they are the game. “This is a societal moment where we come together as a country,” said Kimberly Whitler, marketing professor at the University of Virginia’s Darden School of Business. NFL recorded an international viewership of 62.5 million in 2023 for the Super Bowl. This figure excluded the domestic viewership of 123.4 million viewers in the United States. Of the recorded international viewers in 2023, 24.1 million viewers were from Mexico, the highest viewership recorded since the game began and a 5% increase compared to

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