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Thus removing out-of-home viewing from the equation puts this year’s games at a disadvantage compared to those of the past. Super Bowl ratings and viewership, all-time. As of 2021, out-of-home viewing is now included in traditional Nielsen-reported audience. * NBC’s 2022 streaming audience was 11.2 million viewers across 6.0 million devices. Comparing Super Bowl Ratings to Other Major Championships. League. Event. Teams Participating. Average Viewership (in millions) NFL. Super Bowl. Kansas City Chiefs vs San Francisco 49ers. 123.4 2014: FOX said Super Bowl XLVIII had a streaming average minute audience of 528,000 viewers and peak concurrent viewership of 1.1 million, with users spending an average of 47.8 minutes watching the stream. 2013: CBS Sports said Super Bowl XLVII had a streaming average minute audience of 508,000 with an average viewing time of 38 minutes. The Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four While viewership for prime time series and other annual events such as the Academy Awards has declined over time, viewership of the Super Bowl has remained stable. [ 5 ] [ 6 ] In fact, the Super Bowl is the American sports broadcast with the most consistent ratings, [ 7 ] and draws substantially higher ratings than other sports events Interestingly, while Super Bowl viewership was higher in 2023 than 2022 Divisional and Wild Card Round viewership was down slightly in 2023 as compared to 2022. The World Cup winners’ haul looks handsome compared to the $164,000 each member of the Chiefs’ Super Bowl-winning team received from the NFL in 2024. San Francisco 49ers players took in around Additionally, Australia's 2024 Super Bowl audience reach of around 3 million viewers was the most the country had since record-keeping began and it was a 26% increase from 2023's viewership. × NFL Shop: Across NFL Shop sites in Europe, Canada and Mexico, total sales were up +39% year-on-year, compared to Super Bowl LVII. NFL Game Pass on DAZN: Viewership across Super Bowl LVIII week That out-rates last year’s big game—which held the record for the most-watched Super Bowl and second-most watched broadcast ever, at 115.1 million watchers—but fell short of the 150 million In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar For Super Bowl LII in 2018, 103.4 million people worldwide saw the Philadelphia Eagles defeat the New England Patriots, 41-33 and the season prior, 111.3 viewers tuned in to Super Bowl LI. Compare those totals to the McGregor versus Mayweather fight, the biggest pay-per-view event of all time and in UFC history. Women accounted for 47.5% of the overall audience, up from 46.7% last year. (Per the New York Post, that 47.5% mark is a new record for the Super Bowl.) There were 4.4 million additional female viewers than last year, compared to 3.0 million additional male viewers. Super Bowl 58 demographic breakdown Not that I like one game over the other, but that comparison has its flaws too. Both are national leagues, but one is in a country with about 300 million people, and the other about 60 million. So it was no surprise that the Super Bowl averaged 113 million viewers this Sunday according to Nielsens TV ratings agency. However it was still astounding for me to see that all 6 NBA games of the 2022 finals combined (86.81 million viewers) would not even come close to a single Super Bowl viewership. That game remains the most-watched Super Bowl in history, but Super Bowl LVIII came close with 123.7 million viewers. Ratings History of the Super Bowl Jan. 15, 1967. In fact, the NFL led viewership at the program level, with all top 10 U.S. sports programs comprising the 2023-2024 season NFL Super Bowl and playoff games. Super Bowl LVIII , featuring the Kansas City Chiefs and the San Francisco 49ers, had the largest TV audience for a single-network telecast to date at 123.7 million viewers. Is The Super Bowl Losing Popularity? The Super Bowl is undoubtedly the most watched broadcast in the US year after year. According to the NFL, the highest Super Bowl viewership in NFL history was Super Bowl LVII in 2023, with 115 million views. The last time the NFL saw numbers like that was Super Bowl XLIX in 2015 with 114 million viewers. NFL recorded an international viewership of 62.5 million in 2023 for the Super Bowl. This figure excluded the domestic viewership of 123.4 million viewers in the United States. Of the recorded international viewers in 2023, 24.1 million viewers were from Mexico, the highest viewership recorded since the game began and a 5% increase compared to Super Bowl viewers in the U.S. 2017-2023, by platform. Other sports 8 Premium Statistic Masters Tournament: TV ratings in the U.S. 1995-2024
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