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The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] How many people watched the Super Bowl? 2024's Super Bowl had a viewership of over 123 million, making it the most watched TV telecast of all time. (in millions)." Chart. February 12, 2024 The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but Super Bowl LVIII was the most-watched program in television history, with an average of 123.7 million viewers tuning in to the Chiefs' 25-22 overtime win versus the 49ers. On top of the Super Bowl debut of Tom Brady (as a broadcaster, of course), the prior two games set viewership records. Last year’s game between the Chiefs and 49ers set an all-time high of 123.7 million viewers on CBS, according to Nielsen, up 7% over the previous year, which averaged a then-record 115.1 million on Fox. NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. Sunday’s overtime thriller, which featured the Kansas City Chiefs facing off against the San Francisco 49ers, averaged 123.4 million viewers, CBS said Monday, breaking Super Bowl viewership records. Fox doesn’t have past data for Tubi Super Bowl viewership as it’s the first year the platform is simulcasting the game. The media company has given advertisers an estimate that 8.5 million At first glance, Super Bowl Sunday’s lineup of brands and celebrities touting them to a global audience looks standard. Viewers tuning into the game Sunday on Fox will be greeted by the usual This chart compares the average global TV viewership of FIFA World Cup Finals compared to the estimated global TV audience of the Super Bowl. Super Bowl TV viewership in the U.S. 1990-2024. That out-rates last year’s big game—which held the record for the most-watched Super Bowl and second-most watched broadcast ever, at 115.1 million watchers—but fell short of the 150 million A handful of Michigan companies ponied up as much as a reported $8 million to secure 30 seconds of ad space for Sunday's Super Bowl 59. They include Little Caesars, promoting their latest Crazy However, prior to the game, NBC sold commercial time for $37,500 per minute. Since then, the cost for advertising time has increased significantly with companies paying an average of $5.2 million for 30 seconds of air time during Super Bowl LIII in 2019. Below is a yearly chart with the average cost of Super Bowl ads, as well as their rating For example, Statista produced a chart saying streaming viewership for the 2023 Super Bowl was 21.8 million, which is inaccurate. The 21.8 million number refers to Out Of Home (OOH) viewers who watched the Super Bowl LVI in bars, restaurants, and other venues, including viewing in other people’s homes. This chart shows the Super Bowl viewers in 2019 who've purchased the following alcoholic beverages in the past 30 days. Fox has high standards to live up to as it broadcasts Super Bowl LIX this year. On top of the Super Bowl debut of Tom Brady (as a broadcaster, of course), the prior two games set viewership records. Last year’s game between the Chiefs and 49ers set an all-time high of 123.7 million viewers on CBS, according to Nielsen, up 7% over the previous This chart shows the average TV audience during Super Bowl broadcasts in the United States from 1990 to 2015. Super Bowl viewership has been rising continuously over the past decade, growing
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