Gallery
Photos from events, contest for the best costume, videos from master classes.
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
NFL Super Bowl halftime show viewers in the U.S. 2024 Likelihood of watching the Super Bowl in the U.S. 2007-2025 Likelihood of watching the Super Bowl in the U.S. 2024, by age Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). Amount wagered on the Super Bowl in sports books in Nevada 2004-2024; Nevada sports book winnings from the Super Bowl in the U.S. 2004-2024; Nevada sports book winning percentage from Super Bowl The previous high was 47.1% for Super Bowl XLIX between the Patriots and Seahawks in 2015. There also was a "boost from last year in the younger demographics.” There were 15.4 million viewers in the 12-17 demo, up 6% from last year, and the 18-34 demo had 23.0 million viewers, a 10% bump from last year. Just as women’s sports are among the fastest-growing parts of the entire sports industry, women were a dominant story in final Super Bowl LVIII viewership figures.. Data from measurement agency Nielsen showed the final audience for Super Bowl LVIII reached an average of 123.7 million, up slightly from fast national estimates of 123.4 million and reconfirming the game’s status as the Super Bowl Viewers A classification regression tree (CRT) is a reasonable way to determine some of the characteristics of the Super Bowl watcher. Using the overall proportion of 76.9%, gender, age, income, presence of children, and whether there is a playoff team in the market. Last year’s Super Bowl drew 115.1 million viewers, making it the most-watched U.S. telecast in history. But 2024’s big game may bring in even bigger numbers. New Morning Consult data shows that 73% of U.S. adults said they will likely watch the big game — which takes place on February 11th at Allegiant Stadium in Las Vegas, Nevada between the Kansas City Chiefs and the San Francisco As a sports enthusiast, you appreciate the nuances of the game, but have you ever considered the Super Bowl through the lens of gender viewership? Statistically speaking, the Super Bowl offers a unique snapshot of male and female sports consumption. While historically the domain of male viewers, recent years have painted a different picture. In 2022, the Super Bowl broke records with an audience of 115.1 million viewers. However, these viewers aren’t just avid football fans, nor are they exclusively from the United States. According to the NFL, a global audience of more than 56 million people watched the show in 2023. A pointed piece by AdAge columnist Jeanine Poggi called “Super Bowl So Male” detailed the vast disparity in gender representation in Super Bowl ads on both sides of the camera. Poggi noted how Amount wagered on the Super Bowl in sports books in Nevada 2004-2024; Nevada sports book winnings from the Super Bowl in the U.S. 2004-2024; Nevada sports book winning percentage from Super Bowl At first glance, Super Bowl Sunday’s lineup of brands and celebrities touting them to a global audience looks standard. Viewers tuning into the game Sunday on Fox will be greeted by the usual 2025 Super Bowl Viewership Prediction Method. I decided to use a very simple method to predict the viewership numbers for the upcoming Super Bowl: the tried-and-true linear regression. Here’s just some of what rAI reveals about Super Bowl LIX viewers: The gender gap is closing. Football used to be a sport played for men, by men, but the gender gap in viewers, at least, narrows with each passing year. Case in point: Last year, the percent ratio of males to females who planned to watch was 58% to 42%. This year, it’s 57% to In 2020, over 55 percent of Super Bowl TV viewers in Mexico were men, and the remaining 45 percent were women. Premium Statistic Super Bowl TV viewership in the U.S. 1990-2024; Basic Statistic Level of interest in NFL in the United States as of April 2023, by gender Statista, A whopping 74% of $500K+ homes tuned in to the game, compared to 45% of all households. And with each step down the income ladder, viewership declined, with households that bring in $10K or less averaging a 30.5% household rating. The Super Bowl continues to skew to male viewers, with men representing almost 55% of viewers. Mexico: Super Bowl viewers 2019-2020, by gender Adults looking forward to Super Bowl commercials in the U.S. 2019, by ethnicity Super Bowl 50 revenue by stream in 2016 For example, Super Bowl 58 had a Nielsen rating of 42.1 and a viewership total of 123 million. So 42% of American TV households were watching the Super Bowl and approximately 123 individuals This year Novartis has tapped comedian Wanda Sykes for its first-ever Super Bowl ad to push women to get screened for breast cancer. Coffee mate has tapped Shania Twain for its game day debut. Uber Eats has paired Charli XCX with Martha Stewart for some brat messaging. Hellmann’s is reviving When Harry Met Sally. The []
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
| |
| |
| |
| |
| |
| |