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During an early-2024 survey in the United States, over half of respondents stated that it was likely that they would watch Super Bowl LVIII in February 2024. The share of people who plan to watch Men 18-24 placed second with a 20% increase (from 3.86 to 4.61 million) and girls 12-17 third with an 11% jump (from 2.63 to 2.85 million). Those three demographics combined to average 1.81 million more viewers than last year, accounting for 24% of the additional audience for this year’s game (7.41M). Planned viewership of the Super Bowl in the United States from 2007 to 2025 Basic Statistic Likelihood of watching the Super Bowl in the U.S. 2024, by age According to a survey from early 2025, men were more likely to watch the Super Bowl than women, with 72 percent of male respondents at least somewhat likely planning to watch the highlight of In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] Super Bowl viewership has fluctuated over the years but increased by about 26% from 2021 to 2024, while the U.S. resident population increased steadily year over year. Interestingly the trends in annual percentage change in Super Bowl viewership and annual U.S. population change are similar, though there may not be a direct correlation. The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but Adults ages 44 and under are driving the year-over-year increase in expected viewership for this year’s Super Bowl. Last year, there was little variance between age cohorts in terms of About 75% of people aged 18-34 watch the Super Bowl and just over half (54%) of viewers are men. But the NFL isn’t just a young person’s game. More than 60% of adults aged 65+ tuned in to the The results released by the NFL on Feb. 28 show that 136 million people watched the Kansas City Chiefs beat the Philadelphia Eagles 38-35 on Feb. 12 on a field goal with eight seconds left — Fox doesn’t have past data for Tubi Super Bowl viewership as it’s the first year the platform is simulcasting the game. The media company has given advertisers an estimate that 8.5 million Fox didn’t respond to a request for comment on its Super Bowl negotiations by deadline. While some brands had pre-negotiated overtime ad space last year (in the range of $4 million, Ad Age In an interview with Ad Age about the Super Bowl, The Super Bowl reached 123 million viewers in the U.S. in 2024, and popular commercials have been known to inundate brands’ sites. Nostalgia is likely to be a common Super Bowl advertising theme as well. Additional CivicScience data reveal that likely viewers are nine points more likely to report that nostalgia has at least ‘somewhat’ of an impact on their purchasing decisions. First-Time Super Bowl Advertisers vs. Big Game Mainstays Ad Age is counting down to Super Bowl LIX. In the days leading up to the game, which will air on Fox on Feb. 9, Ad Age will bring you breaking news, analysis and first looks at the high-stakes Big Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. The Super Bowl is on Fox again this year (and can be seen Sunday on Fox 22 in Mid-Missouri). The last time Fox showed the game, in 2023, it drew 115 million viewers. The regression model alone predicts Super Bowl viewership to be at 117.3 million for this year. However, when accounting for the Chiefs and Eagles viewership adjustment factors, that number jumps Doritos brought back “Crash the Super Bowl” to commemorate the brand’s 25th year running an ad during the Big Game, Tina Mahal, senior VP of marketing at PepsiCo Foods North America (the The ability of the Super Bowl to capture the attention of so many engaged viewers makes it an excellent platform for branding and marketing campaigns. The Super Bowl is a rare event, offering marketers access to an environment where consumers are unlikely to simply skip through the ads.
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