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NFL Game Pass on DAZN: Viewership across Super Bowl LVIII week increased 61% year-on-year. bringing together fans in every time zone around the world for a football and cultural spectacle. The In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but Additionally, Australia's 2024 Super Bowl audience reach of around 3 million viewers was the most the country had since record-keeping began and it was a 26% increase from 2023's viewership. × The 2022 Super Bowl pales in comparison, having had an average TV viewership of 99.2 million on NBC plus an estimated 30 to 50 million viewers around the world. Felix Richter A global audience of more than 56 million watched the Kansas City Chiefs record a 38-35 victory over Philadelphia Eagles in Super Bowl LVII, a 7% increase over 2022 as international interest in A record 62.5 million viewers outside of the U.S. watched the Kansas City Chiefs beat the San Francisco 49ers in last month's Super Bowl, confirming on Wednesday that the National Football League The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until Overall, the Super Bowl was carried live in 190 different countries or territories and broadcast in over 25 languages. “Global interest in the NFL continues to accelerate, and these numbers reflect the exciting growth in our sport around the world,” Peter O’Reilly, NFL Executive Vice President, Club Business, Major Events & International, said in the release. There's a reason it costs $7 million for an advertiser to have 30 seconds of screen time during the Super Bowl. In the United States, the NFL is king. Last year, 62 million viewers from around the world joined the 123 million Americans who watched the televised game. This year’s Super Bowl in New Orleans on February 9 — which will pit reigning champion Kansas City Chiefs against the Philadelphia Eagles — could surpass those numbers. How many people watch the Super Bowl around the world? The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico By showcasing the excitement and competitiveness of the game, the Super Bowl contributes to the growing interest in American football outside the United States. Increased Viewership for the NFL: Broadcasting the Super Bowl internationally also helps the NFL gain more viewers. This expanded audience not only increases revenue through advertising They are my favorite band and I truly believe they can put on an electrifying performance that will be unforgettable. New Kids on the Block were the pioneers, the first ever half-time performers sponsored by Disney, captivating viewers from around the world. The vibrant energy they projected then i A global TV audience of 62.5 million viewers watched the Kansas City Chiefs defeat the San Francisco 49ers in Super Bowl LVIII. The international viewership represents a 10% increase over 2023 as NFL fandom continues to grow around the globe. Highlights of Super Bowl LVIII media consumption in international markets include: Super Bowl viewers are a unique audience because they’re as primed to watch the ads as they are the game. “This is a societal moment where we come together as a country,” said Kimberly Whitler, marketing professor at the University of Virginia’s Darden School of Business. Reuters reported that an estimated 160 million viewers worldwide watched the Super Bowl, meaning about 38.5 million would have watched the game outside the U.S. The NFL has a long way to go to NFL teams ranked by number of Super Bowl appearances all time 2024 Super Bowl TV viewership in the U.S. 1990-2024 which current data from the United States and around the world relating to
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