How much did Usher get paid for the Super Bowl? You might be surprised to learn that the Super Bowl half-time show is not a paying gig.But while the NFL don't pay performers, the league does cover Usher attends the 2022 Beloved Benefit at Mercedes-Benz Stadium on July 07, 2022 in Atlanta, Georgia. Marcus Ingram/Getty. No. Like past performers, no one is paid for their halftime show performance. FULL INTERVIEW: Gayle King and Usher 22:06. When Usher took the stage for the halftime show of Super Bowl 2024, he had one of the world's biggest audiences — but the eight-time Grammy winner won Usher brought the songs and the celeb appearances to the field during his Super Bowl halftime performance Sunday. While he shouted out pride for making it to the massive stage, there was one thing "We do not pay the artists. We cover expenses and production costs," said NFL spokesperson Joanna Hunter to Forbes in 2016. Plus, consider what else they gain by performing on the Super Bowl stage. What's in it for Usher? If you’ve ever taken an unpaid internship, the phrase “It pays in exposure” might sound familiar. The Super Bowl is one of the most coveted stages to perform in the USA. The big question that crosses everyone’s mind is: how much is Usher paid at the Super Bowl? The “Confessions” singer Usher Is Not Getting Paid to Perform at the 2024 Super Bowl. Turns out, Usher is earning literally $0.00 for giving everyone a free 15-minute concert in the middle of a football game. But before Usher also released an album right before the Super Bowl, likely hoping the massive viewership for his Feb. 11 set will translate to more album sales. "Coming Home" is Usher's first solo album in Music royalty have performed at the Super Bowl halftime show for decades and this year it's the turn of Usher. The R&B superstar has sold 65 million albums worldwide and won eight Grammy Awards Usher also conveniently dropped his most recent album, Coming Home, on 9 February, allowing the halftime show to effectively be one long advert for his new music. It's worth noting here that companies were willing to pay as much as $7 million for just 30 seconds of ad time at the Super Bowl, which only highlights how valuable that screen time is. Usher says 2024 Super Bowl Halftime Show will pay tribute to the Black artists who came before him. The singer said he's thinking about "all of the R&B performers who I carry in this moment." Why didn't Usher get paid to perform at halftime at the Super Bowl? You may be thinking that the NFL will be willing to pay top dollar to get such an iconic lineup of halftime performers. More than 123.4 million viewers tuned in for Usher’s halftime show at last year’s Super Bowl, edging out Rihanna's performance in Glendale as the most-watched Super Bowl in history. That’s Usher says 2024 Super Bowl Halftime Show will pay tribute to the Black artists who came before him Everyone who's performing at the 2024 Super Bowl: Usher, Tiësto, more For Usher, that meant $671 for the actual performance last year and about $1,800 for the rehearsals leading up to the Super Bowl. The NFL and Apple Music pick up the costs for the set, special Despite the low pay, Usher can expect a major spike in his music sales following the Super Bowl performance, similar to other performers. Usher is the first independent artist to play at the Super Bowl, and he feels like his performance will give hope to other artists. However, the real value of the Super Bowl halftime show lies in its unprecedented exposure. The 2024 performance headlined by Usher drew massive viewership, continuing the trend set by Rihanna's Usher Will See A Major Spike In His Music Sales Following The Super Bowl Performance, Similar To Other Performers . There are a couple of obvious reasons the NFL doesn't pay Super Bowl halftime Usher’s Potential Financial Contribution to Elevate the Super Bowl Halftime Spectacle Usher from his music video Don’t Waste My Time. Despite not receiving any payment for his Super Bowl performance this year, Usher could potentially make the unprecedented move of investing his funds to elevate the show to new heights. Usher shared his advice for 2025 Super Bowl halftime performer Kendrick Lamar during an appearance on 'The Jennifer Hudson Show' in an episode airing Tuesday, Feb 4, ahead of Sunday's big game.
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