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2012: NBC Sports said Super Bowl XLVI “attracted” a total of 2.1 million “unique users” with an average viewing time of 39 minutes. The live game stream was available on NBCSports.com, NFL.com, NFL Mobile, and Verizon. The 2025 viewership numbers most closely align with those of 2023, with Conference Championships drawing about 1.3% more viewers, Divisional Round viewership up 0.8%, and Wild Card \viewership According to Nielsen's National panel measurement, Super Bowl LVIII averaged nearly 124 million viewers on CBS Television Network, Paramount+, Nickelodeon, Univision, and CBS Sports, The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. An additional 2.3 million viewers watched the Spanish-language broadcast on Univision, and 1.2 million tuned in to watch the kid-friendly broadcast on Nickelodeon and Nick-at-Nite. Super Bowl viewers are a unique audience because they’re as primed to watch the ads as they are the game. “This is a societal moment where we come together as a country,” said Kimberly Whitler, marketing professor at the University of Virginia’s Darden School of Business. Super Bowl ratings and viewership dating back to the first game in 1967, including adults 18-49, streaming and Spanish-langauge figures. It's a 9% increase compared with the nearly 183 million unique viewers initially reported to have watched at least one minute of Super Bowl LVII. The survey also revealed that the average About 75% of people aged 18-34 watch the Super Bowl and just over half (54%) of viewers are men. But the NFL isn’t just a young person’s game. More than 60% of adults aged 65+ tuned in to the Overall, 17.6 million unique viewers watched for at least part of the game, a figure that is also up from last year. Audiences peaked at 11.8 million viewers during Rihanna’s halftime show performance. Super Bowl viewers are a unique audience because they’re as primed to watch the ads as they are the game. “This is a societal moment where we come together as a country,” said Kimberly Super Bowl viewers are a unique audience because they’re as primed to watch the ads as they are the game. “This is a societal moment where we come together as a country,” said Kimberly Super Bowl viewers are a unique audience because they’re as primed to watch the ads as they are the game. “This is a societal moment where we come together as a country,” said Kimberly Super Bowl viewers are a unique audience because they’re as primed to watch the ads as they are the game. “This is a societal moment where we come together as a country, Super Bowl viewers are a unique audience because they're as primed to watch the ads as they are the game. "This is a societal moment where we come together as a country,” said Kimberly Whitler Super Bowl viewers are a unique audience because they're as primed to watch the ads as they are the game. "This is a societal moment where we come together as a country,” said Kimberly Whitler NFL Shop: Across NFL Shop sites in Europe, Canada and Mexico, total sales were up +39% year-on-year, compared to Super Bowl LVII. NFL Game Pass on DAZN: Viewership across Super Bowl LVIII week Super Bowl viewers are a unique audience because they're as primed to watch the ads as they are the game. "This is a societal moment where we come together as a country,” said Kimberly Whitler Super Bowl viewers are a unique audience because they're as primed to watch the ads as they are the game. "This is a societal moment where we come together as a country,” said Kimberly Whitler Super Bowl viewers are a unique audience because they're as primed to watch the ads as they are the game. "This is a societal moment where we come together as a country,” said Kimberly Whitler
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