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[5] [6] In fact, the Super Bowl is the American sports broadcast with the most consistent ratings, [7] and draws substantially higher ratings than other sports events, including the NBA Finals and World Series. [8] Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets Super Bowl LVIII was the most watched NFL game on record for Sky Sports and ITV in the U.K. on television, with a combined total of 3.4M unique viewers (+48% YoY) tuning in to watch the Kansas Super Bowl UK TV Viewership Statistics. 3.4 million viewers in the UK tuned into Super Bowl LVIII in 2024; 1.1 million more Brits tuned into the Super Bowl in 2024 vs 2023; Super Bowl LVIII was available to view on ITV, Sky Sports, and DAZN; ITV was the most used platform, with 996k viewers at its peak; Sky Sports peaked at 761k simultaneous The Super Bowl has proven to be a bigger hit with UK viewers than any Premier League football match has ever been in the US, according to recent viewing figures.. The clash between the Kansas City Across X (formally Twitter), Instagram, Facebook and TikTok, the NFL UK channels delivered 1.7 million engagements (up 130 per cent YoY) and 23.6 million video views (up seven per cent YoY) Context: The figures on pay-TV network Sky Sports and commercial broadcaster ITV are the latest viewership milestones for Super Bowl LVIII. Bryan Henderson, Sky Sports Director of NFL, said: “The figures are testament to the continual growth of the NFL in the UK and we’re extremely proud to play a role in helping its expansion into new audiences. It’s been a brilliant season with new faces and a new studio added to our coverage, and the Super Bowl itself was a fitting end.” In February 2024, 514,000 people in the UK watched the Super Bowl on Sky Sports. This marks an increase of nearly 50 percent compared to the previous year's broadcast on the pay TV provider. Read more Super Bowl LVIII also saw growth across key demographics with a +91% YoY growth in under-35 viewership with almost three quarters (74%) of U35s watching TV during that time watching the Super Bowl, compared to just over half last year (53%). Additionally, there was a 13% YoY increase in female viewers. 3.4 million tuned into Sky Sports and ITV to watch the Super Bowl, breaking records for both broadcasters. Overall, the set piece event was up 48% on its viewing figures last year, which was the Meanwhile, ITV’s peak viewing hit 996,000, representing a substantial 26 percent increase over last year’s peak, with an average audience of 555,000, up by 18 percent YoY. Super Bowl LVIII attracted a peak audience of 1.73 million viewers in the UK, showcasing the growing popularity of NFL football across the pond. The NFL has been reporting growing viewing figures in the UK, claiming that, overall, four million tuned into the Super Bowl last year on the BBC and Sky for 2021. The Super Bowl proved more popular with viewers in the UK than any Premier League soccer game ever has in the US as the viewing figures on both sides of the Atlantic were laid bare. The game between the Kansas City Chiefs and the San Francisco 49ers at Las Vegas' Allegiant Stadium proved to be one of the most watched broadcasts in American history. Super Bowl LVIII’s combined UK TV audience of 3.4 million unique viewers broke the record for the NFL’s most prestigious game in 2024. One of its UK broadcasters, Sky Sports, reported 12.2m The fact the Chiefs were defending their championship title plus Usher performing the half-time show were also big draws this year. The pop star's guests included Alicia Keys, H.E.R., Despite the Super Bowl's glitzy half-time show and on-field heroics, several UK-based football fans have noted that the event gets relatively little attention from non-US audiences.. According to The mouth-watering prospect of seeing these two franchises do battle once more means that the impressive viewing figures first time round could easily be eclipsed. Super Bowl 2025 will take The figures show that, whereas UK viewing of the Champions League final can peak at more than 12m when an English team is playing, and more than half that with no English involvement, Super Bowl British viewing figures have doubled over the past half-decade: 4.4 million tuned into BBC and Sky last year, according to America's National Football League (NFL), while an estimated 40 new adult 2014: FOX said Super Bowl XLVIII had a streaming average minute audience of 528,000 viewers and peak concurrent viewership of 1.1 million, with users spending an average of 47.8 minutes watching the stream. 2013: CBS Sports said Super Bowl XLVII had a streaming average minute audience of 508,000 with an average viewing time of 38 minutes. The Super Bowl LVI ranked as the most-watched TV program in five years since Super Bowl LII drew 113.7 million. It turned the tide on a worrying trend for the NFL, with viewing figures dwindling
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