The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until In the first half of the decade, total U.S. TV viewership generally increased every year, peaking in 2015 during Super Bowl XLIX on NBC in terms of average viewership (at 115 million people). The average viewership number for this Super Bowl was 114,810,000. The air date for Super Bowl XLIX was on February 1, 2015. 2. Super Bowl LVII: Kansas City Chiefs vs Philadelphia Eagles. Super Bowl LVII was aired on FOX. While the Chiefs and Eagles will square off in this year’s Super Bowl, they also faced each other two years ago in the The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl Last year, the Super Bowl received a 42.1 TV rating, which means that 42.1 percent of households tuned into the game. Earlier Super Bowls did better when it comes to TV ratings, with the The account requires an annual contract and will renew after one year to the regular list price. Super Bowl TV viewership in the U.S. 1990-2024; Basic Statistic Super Bowl TV ratings in the U It was the second straight year the Super Bowl averaged more than 100 million viewers after a period where four of the five games before 2023 had fallen short of that number because of cord-cutting. That included 95.2 million for the 2021 Super Bowl between Tampa Bay and Kansas City, which was the game’s lowest TV-only average since 2007. Super Bowl television ratings and shares, including network (both NBC and CBS televised the first Super Bowl). The rating represents the percentage of televisions tuned in to a program. The share is the percentage of televisions on at the time that watched: The Super Bowl proved to be a record-breaking culmination of an already historically impressive year for NFL games—matchups during the 2023 regular season drew an average of 17.9 million viewers The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast in the United States set in 1969, when an estimated 125 to 150 million viewers “No matter how or where viewers watch the game–at home with family and friends, at a bar, or streaming–Nielsen has the advanced measurement capabilities to capture the audience for the biggest TV event of the year.” The broadcast of Super Bowl LVIII ran from approximately 6:40 PM ET to 10:45 PM ET on CBS, Univision, Nickelodeon and Nick Australia: Total audience reach of nearly 3 million, averaging over 1.2 million viewers — the highest since records began and up +26% year-on-year. China: Most-watched Super Bowl in the last 7 However, including viewership across all platforms, it has been well over 100 million viewers every year since 2008. How many people watch Super Bowl around the world? The international numbers Last year, the Super Bowl received a 42.1 TV rating, which means that 42.1 percent of households tuned into the game. Earlier Super Bowls did better when it comes to TV ratings, with the "More than 200 million viewers (202.4) watched all or part of Super Bowl LVIII across networks, the highest unduplicated total audience in history and up +10% vs. last year’s Super Bowl," the Super Bowl LVIII was the most-watched program in television history, with an average of 123.7 million viewers tuning in to the Chiefs' 25-22 overtime win versus the 49ers. The puzzling drop in sports TV viewership continues with the Super Bowl falling to its lowest numbers in 15 years. CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8% from Fox’s telecast of Chiefs-San Francisco 49ers last year. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). Men 18-24 placed second with a 20% increase (from 3.86 to 4.61 million) and girls 12-17 third with an 11% jump (from 2.63 to 2.85 million). Nielsen also reported 202.4 million viewers had tuned in to some portion (a minimum of six minutes) of Super Bowl LVIII, a year-over-year increase of 10% (184 million). Super Bowl LVII was also the most-streamed Super Bowl in history, per FOX, with 7 million streams, up 18% over last year's game, and the most-watched Super Bowl game in Spanish-language cable TV
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | |
![]() | ![]() |
![]() | ![]() |