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List of Super Bowl television ratings in the United States with selected figures Super Bowl Date Network Avg. viewers (millions) Households 18–49 demographic Avg. cost of 30-second ad Rating Share Rating Share Original 2023 inflation-adjusted I: January 15, 1967 CBS: 26.75 [13] 22.6 [13] 43 [13] Unknown Unknown $42,500 [13] $388,353 NBC The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). The Feb. 11 Super Bowl game between the Kansas City Chiefs and the San Francisco 49ers brought in an average of 123.4 million viewers — the highest number of people watching the same broadcast Feb. 13, 8:20 a.m. Updated with final ratings figures for the Super Bowl. Feb. 13, 8:50 a.m. Added ratings figures for post-Super Bowl shows on CBS. Read More About: The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl Super Bowl 2024 was most watched US TV broadcast since 1969 Moon landing. 13 February 2024 This year's figures may have also been helped by the fact Nielsen has changed the way it counts The fact the Chiefs were defending their championship title plus Usher performing the half-time show were also big draws this year. The pop star's guests included Alicia Keys, H.E.R., In this article, we’ll dissect the top five most viewed Super Bowl matches by TV viewership and explain why so many people might’ve tuned in to each of these big games! To stay consistent, we’ll be using the official Neilson Rating based on the overall viewership from the main telecast. 5. Super Bowl 50: 111.86+ million viewers The Power of Super Bowl Advertising. Every year, brands battle for a spot during the most-watched event on television. A 30-second ad during Super Bowl LIX comes with a hefty price tag of $7 million, a figure that reflects not just the airtime but the unparalleled opportunity to connect with over 100 million viewers. 11. The Simpsons “Mastercard” – Super Bowl XXXVIII. The Simpsons, one of the most famous families in TV history, didn’t have a Super Bowl commercial for 2004 and wasn’t even for The price of the same ad spot in Super Bowl I cost just $37,500, around $370,000 when adjusted for inflation. A 30-second ad spot during Super Bowl XVIII—when Apple dropped the commercial “1984” that is considered one of the most iconic ads of all time—was $368,200, or about $1.2 million when adjusted for inflation. Big Game Betting The Super Bowl drew 126.642 million viewers on television, up 10.9% from last year, according to measurement company iSpot.tv. A tight game and a legion of Taylor Swift fans helped swell the total. iSpot’s preliminary total includes viewers on linear, out-of-home and streaming. Some would even contend that economists simply follow the trail of money but forget to observe the happiness that the Super Bowl brings. Key Insights. Declining TV Viewership: The Super Bowl has experienced a decline in TV viewership in recent years, with 2021 recording 96.4 million viewers, down from 100.45 million in 2020. This decline is The Eagles and Chiefs' 2023 Super Bowl clash - which the latter won - drew incredible viewing figures. A whopping 115.1 million viewers tuned in to watch the Chiefs' 38–35 triumph at Super Bowl 57. The record was eclipsed the following year, with 123.7 million viewers tuning in to watch the Chiefs' overtime victory over the San Francisco 49ers. USATSI 1. Super Bowl LIX will be held on Sunday, Feb. 9. 2. The Kansas City Chiefs will face the Philadelphia Eagles in the big game.. 3. Kickoff is scheduled for 6:30 p.m. ET. On May 10, 2022 Lachlan Murdoch announced to the world on Fox's earnings call that Brady would be Fox Sports’ lead NFL game analyst upon his second and final retirement. No terms were disclosed Key figures and rankings about companies and products. Consumer & Brand reports Average Super Bowl TV audience in Canada 2011-2024 ; NFL Super Bowl halftime show viewers in the U.S. 2024 ; That has created some memorable moments during the Super Bowl, even when the actual game is in the midst of a TV timeout. Let's take a look back at the very best commercial from each Super Bowl of
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