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The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. 2025 Super Bowl commercials: 7 best ads you can watch now, before the big game Super Bowl ticket prices plummeting, 50% cheaper than 2024, get in for under $3,000 Super Bowl commercial price history. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; Super Bowl 3, 1969 What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. Super Bowl ads go big as cost hits new high 05:49. The Super Bowl marks the year's biggest day for advertising, with top brands paying millions to get their messages in front of a television The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. AD METER 2024 : Vote on the NFL Super Bowl XLVII price of ticket packages 2013 ; The Guardian, Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2025 (in million U.S. dollars Super Bowl Ad Costs: A Look at Advertising Prices from 1967 to 2025. Super Bowl commercials have become a cultural phenomenon, renowned for their creativity and staggering price tags. From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has Super Bowl Year: Average Cost of a 30-second Commercial: Super Bowl XXXVIII (2004) $2.2 million: Super Bowl XLIV (2010) $2.95 million: Super Bowl XLVIII (2014) $4 million: Super Bowl LIV (2020) $5 As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. The average price for a Super Bowl commercial has increased as the audience has. State Farm has also opted to sit this one out. $8 million is a lot of money to spend on 30 seconds of TV time Ongoing updates of the latest Super Bowl 2025 commercials. Bill Bradley is Adweek's deputy TV, Media and Sports editor. Recommended articles Popular Now. Here Are the Cable News Ratings for Super Bowl ads have hit $8 million each, as advertisers shell out big bucks to get their products in the spotlight. That’s a $500,000 rise in advertising price compared to last year and is a Even though Google and Amazon share the title for most expensive Super Bowl ad ever, the King of Beers is the King of Super Bowl ad spend. Anheuser-Busch spent an estimated $470.5 million on its wildly popular Budweiser ads between 1967 and 2020. Instacart’s Super Bowl commercial gets by with a little help from some friends. To stand out during Fox’s February 9 telecast of Super Bowl Lix, executives from the delivery service reached out to some of the nation’s biggest consumer-products companies, all of which happen to depend on Instacart to get everything from deodorant to frozen food on to the shelves and into the refrigerators Instacart’s Super Bowl commercial gets by with a little help from some friends. To stand out during Fox’s February 9 telecast of Super Bowl LIX, executives from the delivery service reached Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. The largest percentage increase in Super Bowl commercial price history came between 1984 and 1985, as ad costs jumped from $368,200 to $525,000, a 42.6% increase. Instacart’s Super Bowl commercial gets by with a little help from some friends. To stand out during Fox’s February 9 telecast of Super Bowl LIX, executives from the delivery service reached Super Bowl commercial price history. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500;
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