Rihanna didn't get paid for her Super Bowl performance This is because the Super Bowl halftime show is one of the most-watched shows of all time, with nearly 100 million worldwide viewers . Rihanna’s 2023 Super Bowl Halftime Show became 1 of the most iconic pregnancy reveals ever Though Rihanna turned down the Super Bowl in 2019, she told Entertainment Tonight she was grateful for Production for the Super Bowl halftime show can cost up to $10m. In 2021, The Weeknd reportedly spent $7m of his own money to put on the show, as did Dr Dre the year before that. Rihanna poses onstage during the Apple Music Super Bowl LVII Halftime Show Press Conference at Phoenix Convention Center on Feb. 9, 2023, in Phoenix, Ariz. Kevin Mazur/Getty Images Rihanna earns an estimated $90 million per concert tour, but she pretty much isn't getting paid for her Super Bowl Halftime performance, despite it being one of the most watched events in the country. Rihanna poses for a photo after a halftime show news conference ahead of the Super Bowl 57 NFL football game, Thursday, Feb. 9, 2023, in Phoenix. (AP Photo/Mike Stewart) Rihanna Fenty Super Bowl merch $250 million: Value of the record-setting deal Apple Music signed with the NFL in 2022 to be the Super Bowl’s halftime show’s main sponsor. Rihanna has turned down the Super Bowl before Rihanna dazzled during the Super Bowl halftime show, but how much was she paid for the performance? Production for the mid-match concert is reported to cost up to $10 million. You may be wondering how much Rihanna got paid for her halftime performance at Super Bowl 2023. See, that’s the thing. You don’t get paid to play the Super Bowl. Rihanna poses for a photo after a halftime show news conference ahead of the Super Bowl 57 NFL football game, Thursday, Feb. 9, 2023, in Phoenix. (AP Photo/Mike Stewart) Rihanna Fenty Super Bowl merch In a statement to The Independent, an NFL rep confirmed in 2025 that the league "covers all costs According to a story in Variety that ran the day after Super Bowl in 2023, Rihanna’s Spotify The Super Bowl LVII halftime show, officially known as the Apple Music Super Bowl LVII Halftime Show, was the halftime entertainment of Super Bowl LVII, which took place on February 12, 2023, at State Farm Stadium in Glendale, Arizona. After her 2023 Super Bowl LVII performance, Rihanna’s music streams spiked 600%, showcasing the event’s influence on the entertainment industry. Takeaways for DECA Members. The Super Bowl teaches important lessons in marketing, money management and planning. More than 123.4 million viewers tuned in for Usher’s halftime show at last year’s Super Bowl, edging out Rihanna's performance in Glendale as the most-watched Super Bowl in history.. That’s 2023, Super Bowl LVII-- Rihanna 2022, Super Bowl LVI -- Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar featuring 50 Cent and Anderson .Paak 2021, Super Bowl LV -- The Weeknd The Super Bowl halftime show is essentially the biggest concert of the entire year. There have been times where that cost ends up in the $15 million range. Rihanna saw an increase of 390% 2023, Super Bowl LVII-- Rihanna 2022, Super Bowl LVI -- Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar featuring 50 Cent and Anderson .Paak 2021, Super Bowl LV -- The Weeknd When Rihanna first announced she’d be performing at halftime during the Super Bowl this year, it was shocking for two reasons. One - she has not performed since 2018 and has not toured since 2016. However, the real value of the Super Bowl halftime show lies in its unprecedented exposure. The 2024 performance headlined by Usher drew massive viewership, continuing the trend set by Rihanna's The 2024 Super Bowl Lineup is Finally Set; The cost of production, even for just a thirteen-minute segment, can also be sky-high. Rihanna's Super Bowl Halftime Show is Almost Here.
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