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The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until However, the 2019 game became the least-watched in more than a decade and the household rating for the Super Bowl declined for the fourth consecutive year. [11] The 1982 game remains the highest-rated Super Bowl broadcast; it earned a 49.1 household rating. Viewership peaked in 2015; Super Bowl XLIX was watched by over 114.4 million people. [12 The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but Super Bowl TV Ratings Through the Years. 39 seconds ago. Rick Nyman, Super Bowl television ratings and shares, including network (both NBC and CBS televised the first Super Bowl). The rating What does that mean for this year's Super Bowl ratings? Subscribe To Newsletters. BETA. THIS IS A BETA EXPERIENCE. OPT-OUT HERE. More From Forbes. Feb 5, 2025, 04:41pm EST. Year-over-year, the The last two Super Bowl's have set audience records, averaging 123.7 million viewers last year. This season NFL regular season and postseaon ratings have dropped The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). Men 18-24 placed second with a 20% increase (from 3.86 to 4.61 million) and girls 12-17 third with an 11% jump (from 2.63 to 2.85 million). The average viewership number for this Super Bowl was 114,810,000. The air date for Super Bowl XLIX was on February 1, 2015. 2. Super Bowl LVII: Kansas City Chiefs vs Philadelphia Eagles. Super Bowl LVII was aired on FOX. While the Chiefs and Eagles will square off in this year’s Super Bowl, they also faced each other two years ago in the The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl In 2024, Super Bowl LVII between the Kansas City Chiefs and the San Francisco 49ers achieved a TV rating of 42.1, up from the all-time low of 36.9 two years prior. In 2025, a 30-second commercial during the Super Bowl costs around $7-8 million, with pre and post-game ads running between $4-4.5 million. With Fox sold out of advertising space for Super Bowl LIX, it’s clear companies are willing to pay a steep price in order to reach this year’s anticipated live television audience of over 120 million. The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but Excluding the Super Bowl, NFL playoff ratings averaged 36.3 million viewers across platforms—up 18% from a year ago—for the most-watched NFL postseason in six years. Super Bowl. Year. Teams. Total Average Viewers. Network(s) Super Bowl LVIII. 2024. there’s no telling how high the ratings for the Super Bowl will look like in 10 years. Super Bowl XX became the first game to surpass 90 million viewers and it would take another 20 years for the NFL to break 100 million viewers, as 106.5 million tuned in to watch Drew Brees and NFL recorded an international viewership of 62.5 million in 2023 for the Super Bowl. This figure excluded the domestic viewership of 123.4 million viewers in the United States. Of the recorded international viewers in 2023, 24.1 million viewers were from Mexico, the highest viewership recorded since the game began and a 5% increase compared to The lowest scoring Super Bowl in history tied a 16-year ratings low. Sunday’s Patriots-Rams Super Bowl 53 earned a 41.1 rating and 98.2 million viewers on CBS, down 5% in ratings and viewership from Eagles-Patriots on NBC last year (43.1, 103.4M) and down 9% and 12% respectively from Patriots-Falcons on FOX in 2017 (45.3, 11.3M). According to an article from CNBC, the Super Bowl ratings for viewers aged 18 to 49 have decreased every year for the past 10 years - from 52.2 million in 2011 to 34.3 million in 2021. While the decline in viewership could be partially attributed to the rise of streaming, as 5.7 million people streamed the Super Bowl in 2021, the streaming The Super Bowl proved to be a record-breaking culmination of an already historically impressive year for NFL games—matchups during the 2023 regular season drew an average of 17.9 million viewers 2023 was a big year in viewership for the league, and it all culminated in the ultimate game on the NFL's calendar. Super Bowl 58 was immensely popular, and viewership for the NFL's championship
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