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The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until Last year, the Super Bowl received a 42.1 TV rating, which means that 42.1 percent of households tuned into the game. While that number is high, it wasn't the highest in Super Bowl history. Super Bowl LIV on Fox in 2020 opened up this decade amidst the emergence of COVID-19 pandemic at the time and saw significant ratings improvement from the 2 previous Super Bowl editions, but suffered lower ratings the year after, [75] with an average of 91.63 million alone on CBS - the lowest since 2006. In 2022, with the resumption of full Super Bowl television ratings and shares, including network (both NBC and CBS televised the first Super Bowl). The rating represents the percentage of televisions tuned in to a program. Super Bowl. Year. Teams. Total Average Viewers. Network(s) Super Bowl LVIII. 2024. there’s no telling how high the ratings for the Super Bowl will look like in 10 years. The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl Nielsen also said Tuesday that Usher’s Super Bowl halftime performance averaged 129.3 million viewers — the most-watched Super Bowl halftime on record and a 7% increase from Rihanna’s last year (121 million). Nickelodeon’s kids-centric broadcast, the first alternate feed of a Super Bowl, averaged 1.2 million. Super Bowl LVIII was the most-watched television broadcast in a generation. In fact, each year NFL games make up the vast majority of the most-watched television programs. In 2023, 93 of the So, while Chiefs-Eagles had the most views at 114.21 million, the highest-rated Super Bowl remains the 49ers-Bengals, when the ratings set a Super Bowl record of 49.1, indicating 49.1 percent of The highest-rated Super Bowl was Super Bowl XVI, which had a household rating of 49.1 when the San Francisco 49ers defeated the Cincinnati Bengals, 26-21, in 1982 for the franchise’s first Super Given that this year’s Super Bowl matchup is an exact rematch of 2023, it stands to reason that Super Bowl viewership could track closely to that year’s numbers, as well. In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar The last two Super Bowl's have set audience records, averaging 123.7 million viewers last year. This season NFL regular season and postseaon ratings have dropped That out-rates last year’s big game—which held the record for the most-watched Super Bowl and second-most watched broadcast ever, at 115.1 million watchers—but fell short of the 150 million The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). Men 18-24 placed second with a 20% increase (from 3.86 to 4.61 million) and girls 12-17 third with an 11% jump (from 2.63 to 2.85 million). Last year, the Super Bowl received a 42.1 TV rating, which means that 42.1 percent of households tuned into the game. While that number is high, it wasn't the highest in Super Bowl history. A total of 3.8 million people watched the 2024 Super Bowl in Germany, which was over 13% more than the previous year. With a total audience reach of 3.7 million, an 18% increase from 2023, the UK Super Bowl television ratings and shares, including network (both NBC and CBS televised the first Super Bowl). The rating represents the percentage of televisions tuned in to a program. The share is the percentage of televisions on at the time that watched: "More than 200 million viewers (202.4) watched all or part of Super Bowl LVIII across networks, the highest unduplicated total audience in history and up +10% vs. last year’s Super Bowl," the Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year!
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