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New Coverage and Reach Metrics to Begin For February 2025 and will be Included for Super Bowl LIX Ratings. New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television population, up from 66% coverage last year. Just in time for the Eagles-Chiefs Super Bowl on Fox on Sunday, Nielsen has increased its out-of-home measurement to now cover 100% of contiguous U.S. markets, up from 66% last year. This update brings in primarily rural parts of the country, and was made possible by increased adoption of wearable devices for those in Nielsen’s persons panel. Nielsen's expansion of out-of-home viewing to cover 100% of the U.S. population (up from 66% last year) may have a big Super Bowl impact. The measurement agency expands its capabilities to count out-of-home viewing. The post Super Bowl LIX Eyes TV Ratings Record With Nielsen Expansion appeared first on Front Office Sports. [5] [6] In fact, the Super Bowl is the American sports broadcast with the most consistent ratings, [7] and draws substantially higher ratings than other sports events, including the NBA Finals and World Series. [8] Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets This season with the Chiefs seeking a Super Bowl three-peat, NFL ratings have dropped from last season. That could very well happen again in 2025. Both games were played on Sunday January 26 Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100% - 02/03/2025 2025, Lake Tahoe Data and Programmatic Insider Summit "Ratings for Super Bowl LIX on FOX will include this Fox's 2025 Super Bowl telecast has "a chance" to be the most-watched Super Bowl, NFL Chief Media and Business Officer Brian Rolapp said. according to ratings firm Nielsen. The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until Jan 30, 2025, 09:26am EST. IAB Convenes Ad Business Leaders: How To Grow In 2025 Amidst Chaos. Leading up to Super Bowl LVIII, the ratings (per Nielsen) for the NFL had been on the rise That game remains the most-watched Super Bowl in history, but Super Bowl LVIII came close with 123.7 million viewers. Ratings History of the Super Bowl Jan. 15, 1967. Those ratings are down by more than 1 million viewers—roughly an 18% decrease—from the 5.75 million who tuned in to the Pro Bowl Games flag football finale last year. In 2023, the audience was 6.2 million during the first year using the new format. In 2022, the final year with a tackle football game, the Pro Bowl drew 6.7 million viewers. Fox has high standards to live up to as it broadcasts Super Bowl LIX this year. On top of the Super Bowl debut of Tom Brady (as a broadcaster, of course), the prior two games set viewership records. Last year’s game between the Chiefs and 49ers set an all-time high of 123.7 million viewers on CBS, according to Nielsen, up 7% over the previous The 2025 Super Bowl airs on Fox. Last year, CBS gave the post-Super Bowl timeslot to Tracker.That turned out to be a smart move.Fox hopes Super Bowl LIX‘s lead-out program is just as successful According to results from Nielsen, the telecast of Super Bowl LV on CBS, which ran from 6:38 p.m. ET to 10:16 p.m. ET, drew an average TV audience of about 92 million viewers who tuned in to watch the Tampa Bay Buccaneers take on the Kansas City Chiefs in what turned out to be a lopsided contest. New York – Feb. 15, 2022 – According to preliminary results from Nielsen, the telecast of Super Bowl LVI which aired on NBC on Feb. 13, 2022, from 6:34 pm ET to 10:00 pm ET, drew an average TV audience of more than 99 million viewers who tuned in to watch the Los Angeles Rams and the Cincinnati Bengals. Cowherd is scheduled to travel to New Orleans this week to host his show as part of the network’s lead-up to Super Bowl LIX. Nielsen boosts out-of-home viewership, reaches Paramount deal. The Nielsen audience measurement company announced they have expanded the out-of-home data to include 100% of US markets. This would be the first time in recent memory that broadcast television ratings for the Super Bowl had experienced such a major delay. The Tampa Bay-Kansas City match-up on CBS featured two small Nielsen's expanded metrics will be included in the ratings for Super Bowl LIX, in which the Chiefs can create NFL history. Andy Reid's side could become the first-ever side to win THREE STRAIGHT Super Bowl titles with a win at Caesars Superdome. Last year's Kansas City Chiefs victory over the San Francisco 49ers was the most-watched Super Bowl of all time, and this year's game has "a chance" to top it, said NFL Chief Media and Business
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