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For one, it was probably the least expensive Super Bowl ad to produce, despite costing a reported $7 million for a 30-second spot. How hard is it to generate a QR code that moves around a screen (NEXSTAR) – Sure, the Super Bowl is the stage for the two best teams in the NFL to go head to head. But it’s also a huge stage for advertisers. One of the most intriguing Super Bowl of 2022 commercials came before halftime. Did the bouncing QR code in changing colors confuse you, too? Meet the Coinbase Super Bowl commercial. The app for Coinbase, a cryptocurrency exchange, briefly crashed Sunday after a bizarre Super Bowl ad sparked a surge in traffic.. The 60-second ad featured a floating and colorful QR code Coinbase’s clever, DVD-inspired QR code Super Bowl commercial promoted the service with a free sign up and $3 million giveaway, but was also so popular that it crashed the company’s app. If you watched Super Bowl LVI, you likely saw the now-legendary ad for cryptocurrency exchange platform Coinbase, which featured a color-changing QR code bounced around the screen à la The Office Maybe the weirdest Super Bowl ad contained a bouncing QR code. I scanned that qr code in the previous ad and my phone turned into guacamole — CM (@cmodelli1) February 14, 2022. Scanning the QR code redirects viewers to Coinbase’s official website. Coinbase followed up the advertisement with a message on social media, announcing a $15 Bitcoin giveaway to users who join The cryptocurrency company paid nearly $14 million for a minute-long ad that aired during Super Bowl 56. The ad was, largely, a QR code scrolling across the screen and changing colors every time Coinbase's Super Bowl Ad Was Just a Floating QR Code on a Black Screen full ads and more—check out Adweek’s Super Bowl 2022 Ad Tracker and the rest of our stories about the Big Game. And The 60-second ad featured a bouncing QR code on a black background that was reminiscent of an old DVD player screensaver. The code brought users to Coinbase’s site to access $15 in free Bitcoin for signing up as a new user, while existing users could join a $3 million sweepstakes. Coinbase invited Super Bowl viewers to hit the crypto jackpot with a direct response ad depicting nothing more than a QR code bouncing around the screen for 60 seconds. NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no Raise your hand if this Super Bowl ad made you take out your phone 🙋📱» Sign up for our newsletter KnowThis to get the biggest stories of the day delivered Coinbase kicked off the Super Bowl ad war among crypto firms with an instantly viral hit. The elegantly simple spot consisted of a QR code bouncing around the screen like a DVD screensaver. See which brands are buying ads in Super Bowl 2022. Yet the ad’s buzz didn’t stop brands from spoofing it. TurboTax tweeted a similar QR code that cheekily brought users to its own homepage. QR codes are certainly not a new marketing tool, but Coinbase's Super Bowl commercial showed that these two-dimensional barcodes can be an effective way to drive engagement on TV, a historically Coinbase's Super Bowl commercial was a viral hit -- so much so that the company's servers were overwhelmed by millions of new users who scanned its QR code. During NBC’s broadcast on Sunday, Coinbase’s Super Bowl commercial was a viral hit — so much so that the company’s servers were overwhelmed with a flood of new users. The cryptocurrency company paid nearly $14 million for a minute-long ad that aired during Super Bowl 56. The ad was, largely, a QR code scrolling across the screen and changing colors every time In Flowcode’s experience, QR codes generally perform better when they are placed very prominently within the ad rather than slipped in as an Easter egg, as other Super Bowl ads did. Crypto ads are a Super Bowl talker, with floating QR codes and Larry David. February 14, 2022 1:42 PM ET. By . Super Bowl ads tend to be some of the most coveted spots on network television.
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