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The price of Super Bowl ads have been steadily increasing for decades. The most significant year-to-year jump this decade was from $5.5 million in 2021 to $6.5 million in 2022, an 18% increase. The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. Super Bowl commercial price history. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. The ROI of a Super Bowl Commercial: Is It Worth the Price? So is an ad $7 million well spent? The most expensive ads in Super Bowl history both came in 2019: Google and Amazon each spent $16.8 Super Bowl ads go big as cost hits new high 05:49. The Super Bowl marks the year's biggest day for advertising, with top brands paying millions to get their messages in front of a television NFL Super Bowl XLVII price of ticket packages 2013 Leading verticals advertising during the Super Bowl in Canada 2017 Leading Super Bowl XLVIII commercials 2014, by Twitter TV unique audience The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. AD METER 2024 : Vote on the Super Bowl commercials have become a cultural phenomenon, renowned for their creativity and staggering price tags. From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has skyrocketed. Hype, history, trends, and key milestones have all defined The Super Bowl stands alone as a mass-marketing opportunity on television. A decade ago, the average cost of a 30-second spot was $4 million; a decade before that, it was $2.4 million. 2025 Super Bowl commercials: 7 best ads you can watch now, before the big game Super Bowl ticket prices plummeting, 50% cheaper than 2024, get in for under $3,000 The NFL is a capitalist utopia, and the Super Bowl is heaven for marketing majors. How much will a Super Bowl ad cost in 2025? Zeta Global says it has seen a 192% jump in interest for Super Bowl 59's commercials. And that's on top of the sizable 59% jump in interest from February 2023 that Zeta measured ahead of Super Ongoing updates of the latest Super Bowl 2025 commercials. Latest; Chester Cheetah Will Work With the Kool Aid Man, For a Price: How to Squeeze Ad Icons Into a Single Super Bowl Spot 20 mins ago ; CNN’s Jake Tapper Reveals Second Season of ‘United The price for 30 seconds of ad time on Tubi started at $1 million, with some deals ending up at $2 million as buyers rushed to grab units, according to the buyers. Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. The price for a 30-second ad? Over $7 million. This price point mirrors the rates of the past two years, where advertisers paid between $6.5 million and $7 million per 30 seconds during Super Bowl While subjectively they vary, what certainly unites Super Bowl advertisers is the venture’s enormous expense. Budweiser holds the record for most spent on Super Bowl advertising, coming in at around $470.5 million according to Statista. As recently as 2024, 30 seconds of ad time in the Super Bowl cost $7 million. The Partnership for Safe Medicines, a pharmaceutical industry group, is asking the U.S. FDA to “take action” against a “dangerous” ad that Hims & Hers plans to run during the Super Bowl
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