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Some candidates used the Super Bowl to air political ads, mostly targeting President Joe Biden and other Democrats. See how GOP Senate hopefuls in Pennsylvania and Arizona, and a GOP gubernatorial candidate in Michigan, spent their money and time on the big game. A sharply partisan political environment has made advertisers skittish about the risks of tackling issues The post Super Bowl Ads Adopt a Play-It-Safe Game Plan for Polarizing Times | Analysis The perception of how political the advertising gets, of course, is in the eye of the beholder, as evidenced by two headlines regarding last year’s Super Bowl that drew different conclusions Super Bowl Ads Reflect What Divides Us: Religion, the Election and Bud Light. While Taylor Swift and Travis Kelce somehow didn't end up endorsing Joe Biden from the 50-yard line, the commercial Humor, nostalgia, and celebrities are set to feature heavily in this year's Super Bowl commercials. Brands are aiming for safe, lighthearted ads amid political tensions and economic challenges. Data shows Super Bowl advertisers have leaned heavily on celebrities since 2020. Budweiser's Super Bowl ad told the story of the company's founder, Adolphus Busch, who immigrated from Germany to St. Louis, Missouri, in 1857 to pursue his dream of brewing and selling beer. Turns out, Millington's ad was among the sauciest in a Super Bowl where brands played it safe even more than usual, perhaps due to the mammoth, $7 million-per-30-seconds fee for airtime. Perry Johnson, a Michigan businessman, is the first Republican to run TV ads in the 2024 presidential contest. He kicked things off with an ad airing in Iowa and New Hampshire during the Super Bowl. Fans can expect celebrities and more lighthearted commercials, along with glimpses of Taylor Swift, during the Super Bowl on Sunday, as corporate advertisers avoid the recent practice of using the Brands airing Super Bowl ads have a lot riding on their investments – roughly US$7 million for a 30-second spot for the 2025 big game. So there’s a lot of pressure to get things right. The perception of how political the advertising gets, of course, is in the eye of the beholder, as evidenced by two headlines regarding last year's Super Bowl that drew different conclusions Super Bowl ads: Here are the commercials that people were talking about Last Updated: Feb. 11, 2024 at 11:51 p.m. ET First Published: Feb. 11, 2024 at 11:23 p.m. ET Share In fact, according to a USA Today report, Trump and Bloomberg's campaign ads will be the first political commercials aired nationally during the Super Bowl since 1989. For 2024’s Super Bowl, 30-second ads cost $7 million, with some going for over $8 million. With 127 million+ people watching, that is money well spent. Sometimes, newer brands come in and make a splash, like Temu in 2024, but there are always the tried-and-true brands known for their incredible commercials, including Doritos and Budweiser. Many ads at the 2017 Super Bowl had political messages, many against President Trump. A Doritos commercial featuring the hit song "Old Town Road" and a tear-jerking ad from Google were the top commercials among viewers during Sunday's Super Bowl LIV, while presidential campaign ads Super Bowl ads that carry a political message aren’t unheard of, such as 2016’s Bud Light ad with Amy Schumer and Seth Rogen as mock-political candidates. Yet this year’s crop may not be Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters Data shows that common-ground issues should play well In 2017's Super Bowl, 84 Lumber made a bold statement about ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL
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