Jay-Z is the deciding factor in Super Bowl halftime performance. In 2019, Maroon 5 performed the Super Bowl halftime show and fans weren't pleased with the band's selection or performance. The That hasn’t changed a bit since Jay-Z was added as the NFL’s live music entertainment strategist in 2019. In fact, the last handful of Super Bowl Halftime performances have been some of the best of all time. But which of Jay-Z’s five (so far) handpicked Super Bowl performers have been the best? Keep scrolling to find out. Rihanna, one of Roc Nation's biggest artists, performed at Super Bowl LVII on Sunday. Roc Nation, Jay-Z's record label, partnered with the NFL in 2019 as music entertainment strategists. The Super Bowl XXVII halftime show starring Michael Jackson is the most watched Super Bowl halftime show, with a TV audience of more than 133.4 million viewers. [ 68 ] [ 69 ] The Super Bowl LVI halftime show starring Dr. Dre , Snoop Dog , Eminem , Mary J. Blige , Kendrick Lamar and 50 cent is the most viewed Super Bowl halftime show on YouTube On August 14, 2019, Jay-Z's Roc Nation and the NFL announced a partnership making the music icon the producer of the Super Bowl halftime show. Since then, Roc Nation has curated five Super Bowl In 2019, the NFL and Jay-Z's Roc Nation announced a partnership that made Jay the producer of the most coveted entertainment slot on television: the Super Bowl Halftime show. The deal called for Roc Nation to be the NFL's "life music entertainment strategist," according to The New York Times. Pa Jay-Z, seen here on the sidelines during pregame warmups at the 2024 Super Bowl in in Las Vegas, is in charge of choosing the halftime headliner. Ryan Kang / Getty Images The first show under Roc Nation and Jay-Z’s management was Jennifer Lopez and Shakira’s joint performance in Miami in 2020, which saw the two icons come together with the help of Bad Bunny and J Balvin to celebrate Latin culture. Recently, more insight was revealed about Jay-Z‘s involvement in choosing the Super Bowl halftime show performer and how Kendrick Lamar was picked over Lil Wayne. Roc Nation’s CEO Opens Up The partnership, established in 2019, named JAY-Z, and Roc Nation co-producers of the Super Bowl halftime show, as well as added their involvement in choosing entertainers who will perform in On Monday, Sept. 16, Super Bowl halftime producer Jesse Collins spoke to Variety about the subject matter and explained that JAY-Z makes the final call regarding who takes the stage at the big game. Mase’s close friend Cam’ron had his own beef with Jay in the mid-’00s, the result of tensions that began simmering when Cam’s Diplomats signed to Jay’s Roc-a-fella label under the aegis Jay-Z's Roc Nation is behind picking the Super Bowl Halftime show performers. This year, Kendrick Lamar will take the stage at Caesars Superdome in New Orleans as the Philadelphia Eagles take on Jay-Z's Roc Nation will continue selecting Super Bowl halftime performers for years to come as the company has extended its partnership with the NFL. Watch Party Newsletter Movies to see in 2025 Collins won an Emmy Award in the Outstanding Variety Special (live) category following the Super Bowl LVI Halftime Show in 2022 featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar Graeme O'Neil takes a look at what Jay-Z has to say about his choice of Usher as the Halftime Performer for Super Bowl LVIII. Does Jay-Z Have the Final Say on Who Performs at the Super Bowl? Here's What We Know After initial reports that the host city decided on the halftime performer, the producer of the show gave a Super Bowl Producer Says Jay-Z Picks Halftime Show Performer. On Monday (Sept. 16), Super Bowl producer Jesse Collins spoke with Variety about his time producing some of TV's biggest spectacles It has culminated with the announcement of him being named the Super Bowl LIX’s halftime performer on Feb. 9, 2025, in New Orleans. The person responsible for making that decision, Jay-Z has On Thursday (Jan. 30), Nola.com published an interview Desiree Perez, the CEO of Jay-Z’s Roc Nation, where she opened up about the process of picking the Super Bowl halfime show performer, which
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