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Why Super Bowl Halftime Performers Aren’t Paid An Appearance Fee From the NFL’s perspective, the payment is the exposure. According to the NFL, 123 million Americans watched Super Bowl LVIII More than 100 million viewers are likely to tune in to Kendrick Lamar at the 2025 Super Bowl halftime show. travel expenses and hotel fees. performance on Super Bowl Sunday could go a long Dr. Dre and Snoop Dogg at Coachella. The pair will be paid a union-mandated minimum fee for performing at Super Bowl LVI Getty. The NFL's vice president of communications, Brian McCarthy, says Mary J. Blige was not paid for her Super Bowl Halftime Show performance in 2022—but neither was anyone else who took the stage with her. Next, Relive the Best Super Bowl Halftime Shows of All Time. The Super Bowl is the most-watched event on television, drawing millions of viewers each year. In 2023, it was the most-watched in TV history when 118.7M fans tuned in for Rihanna's set. It’s an ideal time for artists to capitalize on upcoming tours, album promotion, brand deals, and, of course, bragging rights. According to a Sports Illustrated report, Usher was paid "$671 for the actual performance last year and about $1,800 for the rehearsals leading up to the Super Bowl." The Real Reason the NFL Doesn’t Pay Super Bowl Halftime Show Performers The NFL covers production costs, for starters. By Selena Barrientos and Adrianna Freedman Updated: Feb 05, 2024 2:58 PM EST How much do Super Bowl halftime show performers get paid? to charge artists for the chance to bask in the limelight of a Super Bowl audience. The NFL in 2015 solicited fees to perform from Rihanna's performance at Super Bowl LVII was as entertaining as the game between the Philadelphia Eagles and the Kansas City Chiefs. “The N.F.L. does not pay an appearance fee, though it However, the real value of the Super Bowl halftime show lies in its unprecedented exposure. The 2024 performance headlined by Usher drew massive viewership, continuing the trend set by Rihanna's With that, here's the complete list of performers at Super Bowl halftime shows over the years: Super Bowl halftime performers, from 1967-2023. Super Bowl: Year: Performer(s) 1: 1967: This concert will be Lamar’s second performance during a Super Bowl halftime show, having previously appeared in 2022 alongside rappers Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, 50 Cent, and Just a few years ago, the league floated the idea of making artists pay to perform at the Super Bowl. That did not sit well with artists. “I put my foot down very early in the courtship,” Katy Perry told The Associated Press in 2015 after her Super Bowl halftime performance. “I said, ‘Look guys, here’s where I draw a line in the sand.’ The NFL may cover travel costs for artists, but maintains its long-standing tradition of not paying performers for the pregame and halftime shows beyond the minimum union scale requirements. Here is the complete list of previous Super Bowl halftime performers and themes: 2025: Kendrick Lamar with special guest SZA 2024: Usher with special guests Alicia Keys, Jermaine Dupri, H.E.R Kendrick Lamar is set to headline the upcoming 2025 Super Bowl halftime show alongside SZA, but the rapper will not be taking home a fee for his performance Kendrick Lamar is set to headline the upcoming 2025 Super Bowl halftime show alongside SZA, but the rapper will not be taking home a fee for his performance For Super Bowl XLIX, it was reported by the Wall Street Journal that league officials asked representatives of potential acts if they would be willing to provide financial compensation to the NFL in exchange for their appearance, in the form of either an up-front fee, or a cut of revenue from concert performances made after the Super Bowl. What Time Does The Super Bowl Start? Super Bowl LIX officially starts at 6:30 p.m. ET and will be nationally televised on FOX, FOX Deportes, and Tubi. How To Watch The 2025 Super Bowl Live Online

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