Gallery
Photos from events, contest for the best costume, videos from master classes.
 |  |
 |  |
 |  |
 |  |
 | |
 |  |
A Super Bowl overtime may be intense on the field, but it’s got nothing on what happens behind the scenes with the ads.. In an increasingly fragmented viewership landscape, Super Bowl Inside Super Bowl LVIII overtime ad buying. The beginning of last year’s faceoff between the 49ers and Chiefs began slowly, which Nickelodeon’s playful simulcast poked fun at when it displayed Super Bowl LVIII aired on Sunday, Feb. 11, 2024 and saw the Kansas City Chiefs defeat the San Francisco 49ers in overtime to win back-to-back National Football League championships. The game also At the time, a 30-second spot on Fox went for $5 million, compared to the $7 million per ad Super Bowl 58 demanded on CBS. An overtime Super Bowl is relatively unprecedented, but brands and the The NFL has aired some fun Super Bowl commercials recently, but the one celebrating the league's 100th season is probably the best. Some of the biggest NFL stars, past and present, got together CBS, which aired the game on Feb. 11, had a contingency in place, having pre-sold Super Bowl LVIII ad units for overtime just in case, according to a source familiar with the matter. When that figure is combined with the overtime windfall, CBS’s total ad revenue for the game approaches $700 million. Buy now! Relive Super Bowl LVIII with Sports Illustrated’s commemorative issue In 2017, when Fox lucked out into hosting the first OT Super Bowl, the network aired a few ads that were bought in the midst of regulation. Fox sales reps later revealed that they’d been fielding offers from extant advertisers during the final minutes of the fourth quarter, and when Tom Brady completed a two-point conversion pass to wideout Danny Amendola to knot the score at 28 with just a Super Bowl Commercials: Beyoncé, Ryan Reynolds And Randall Park In ‘IF’, Jenna Ortega, Jennifer Aniston, Mr. T & More – Watch during and after the Kansas City Chiefs’ overtime victory How Super Bowl Ad Prices Have Changed Over Time. The first Super Bowl was played in 1967 (Green Bay Packers 35 - Chiefs 10), and NBC and CBS charged brands $37,500 for each ad, or about $360k in today’s money. A decade later, in 1977 (Oakland Raiders 32 - Minnesota Vikings 14), brands were forking over $125k (about $675k today). ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million Discover’s overtime commercial with Jennifer Coolidge had aired during the pregame show. State Farm’s Arnold Schwarzenegger ad and Verizon’s Beyoncé ad that ran during regulation both re-ran during overtime, with the advertisers agreeing to pay CBS for another spot when more spots became available. In the streaming era, Super Bowl 2022 commercials will be working overtime Wieden+Kennedy’s 2019 Nike ad “Dream Crazier” plays in its New York office. (Vincent Tullo / For The Times) Over the years, the cost of Super Bowl commercials has seen steady growth. In 2022, the price was around $6.5 million, while in 2023 and 2024, it rose to $7 million, and for 2025, it has surpassed The Power of Super Bowl Advertising. Every year, brands battle for a spot during the most-watched event on television. A 30-second ad during Super Bowl LIX comes with a hefty price tag of $7 million, a figure that reflects not just the airtime but the unparalleled opportunity to connect with over 100 million viewers. While an overtime Super Bowl ad is rare, brands and networks do have a strategy. A handful of brands can buy overtime-only slots; if the game ends at its regularly scheduled time, their money will The Super Bowl for 2025 is coming up, and so is the big game's highly anticipated halftime show.. Quarterback Patrick Mahomes and the Chiefs are back in the NFL title game, coming up on Sunday Super Bowl overtime commercials How do they determine which commercials are played during overtime? Obviously OT isn’t guaranteed, so does State Farm for example, buy a commercial slot, and only pay only if it airs? CBS have broken records for Super Bowl ad revenue after reportedly scooping an extra $60million - all thanks to the game going to overtime.. The Kansas City Chiefs needed a fifth quarter to beat
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
| |
| |
| |
| |
| |
| |