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No Super Bowl is complete without some must-see commercials. As excitement continues to build for the big game on Sunday, February 9, companies are giving fans a preview of their star-studded ads. Many of those ads have delivered moments that are remembered as much as the games themselves. Ahead of Super Bowl LIX (Sunday, 6:30 p.m. ET on FOX), here are the 10 greatest Super Bowl commercials This year’s Super Bowl activations utilize a page from the same playbook as recent big game ads, relying on recent NFL greats to connect with football fans. Tostitos kicked off Super Bowl season by partnering with retired running back Reggie Bush on a QR code-powered challenge around stopping the countdown clock for a chance to launch the A Super Bowl ad’s impact doesn’t end after the game, and brands can capitalize on this extended buzz without ever airing a commercial, according to Hargrave. “YouTube is the second-largest No cable? No problem. Football fans will be able to stream the Super Bowl for free on Fox’s Tubi this year. Fox is betting big on the growth potential of its free, ad-supported content platform When it comes to modern Super Bowl commercials, few companies have had as many hits as Anheuser-Busch. The company got the millennium started with it's classic "Wazzup" ad, and it has continued to Ongoing updates of the latest Super Bowl 2025 commercials. So, fans of Super Bowl commercials don’t have to worry about missing out on an iconic Super Bowl commercial by streaming the game on Tubi instead of watching on Fox. Will we see an ad as iconic as 1995’s Budweiser frogs or the ETrade baby this year? Hard to say, but you’ll be able to find out for yourself no matter which medium you use. Here are 10 of the best Super Bowl commercials of all time, following the blueprint Apple established in 1984. “Budweiser Frogs” (Budweiser, 1995) A good ad doesn’t need to be complicated Reprising the stunt from last year, where the four-time Super Bowl champion tight end tried — and failed — to make a 25-yard field goal, this year's commercial featured Gronk failing again. 25. Nationwide Insurance — 'Boy' Super Bowl: 46 (Feb. 5, 2012) This is the most controversial one on the list, not because of its humor — because there isn't any — but because of its pure Instacart’s inaugural Super Bowl ad showcases a unique approach by featuring iconic brand mascots instead of celebrities. This 30-second commercial includes well-known figures like the Kool-Aid Man, Old Spice’s “Man Your Man Can Smell Like,” the Pillsbury Doughboy, and even Mountain Dew’s Puppy Monkey Baby from 2016. The winner will have their ad run during Super Bowl LIX. Plus, the winner will also receive a cash prize and a trip to the game. View the Doritos Super Bowl 2025 Commercial Contest finalists below. Voting has now closed, and the winner will be revealed in early February. Doritos Super Bowl 2025 Commercial Contest: Finalist No. 1 The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million Super Bowl LIX is just around the corner, and the commercials are coming in hot starring Meg Ryan, Billy Crystal, Catherine O’Hara, and Willem Dafoe more. The Super Bowl 2025 Commercial Lineup. At a full two-minutes, this Chrysler commercial is one of the longest Super Bowl ads of all time. But the powerful pep talk delivered by Clint Eastwood was exactly what people needed to hear after the Great Recession—and it's still relevant today. "This country can't be knocked out in one punch. No Super Bowl is complete without some must-see commercials.. As excitement continues to build for the big game on Sunday, February 9, companies are giving fans a preview of their star-studded ads A 30-second commercial during Super Bowl 59 costs around $7 million, according to USA TODAY Ad Meter. Companies have reported paying as much as $4.5 million for pre-game ads and around $4 million The NFL has aired some fun Super Bowl commercials recently, but the one celebrating the league's 100th season is probably the best. Some of the biggest NFL stars, past and present, got together
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