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New Coverage and Reach Metrics to Begin For February 2025 and will be Included for Super Bowl LIX Ratings. New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television population, up from 66% coverage last year. Just in time for the Eagles-Chiefs Super Bowl on Fox on Sunday, Nielsen has increased its out-of-home measurement to now cover 100% of contiguous U.S. markets, up from 66% last year. This update brings in primarily rural parts of the country, and was made possible by increased adoption of wearable devices for those in Nielsen’s persons panel. Nielsen's expansion of out-of-home viewing to cover 100% of the U.S. population (up from 66% last year) may have a big Super Bowl impact. Fox's 2025 Super Bowl telecast has "a chance" to be the most-watched Super Bowl, NFL Chief Media and Business Officer Brian Rolapp said. according to ratings firm Nielsen. I used average viewership data from Wild Card Round, Divisional Round, Conference Championship, and Super Bowl games played between 2021 and 2025 (representing the 2020-2024 regular seasons) to We project full stat lines for the Eagles and Chiefs in the Super Bowl. 2025, 06:40 AM ET. About Nielsen Measurement; The measurement agency expands its capabilities to count out-of-home viewing. The post Super Bowl LIX Eyes TV Ratings Record With Nielsen Expansion appeared first on Front Office Sports. Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100% - 02/03/2025 2025, Lake Tahoe Data and Programmatic Insider Summit "Ratings for Super Bowl LIX on FOX will include this The Kansas City Chiefs and Philadelphia Eagles are officially headed to Super Bowl LIX, which kicks off at 6:30 p.m. ET on Sunday, Feb. 9, at Caesars Superdome in New Orleans. With two weeks until Jan 30, 2025, 09:26am EST. IAB Convenes Ad Business Leaders: How To Grow In 2025 Amidst Chaos. Leading up to Super Bowl LVIII, the ratings (per Nielsen) for the NFL had been on the rise Also known as the “Big Game” in the U.S., the Super Bowl is typically one of the most viewed TV moments. In fact, in 2024 Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers, had the largest TV audience for a single-network telecast. It’s also a sports event that audiences will frequently watch together. [5] [6] In fact, the Super Bowl is the American sports broadcast with the most consistent ratings, [7] and draws substantially higher ratings than other sports events, including the NBA Finals and World Series. [8] Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets The 2025 Super Bowl airs on Fox. Last year, CBS gave the post-Super Bowl timeslot to Tracker.That turned out to be a smart move.Fox hopes Super Bowl LIX‘s lead-out program is just as successful Those ratings are down by more than 1 million viewers—roughly an 18% decrease—from the 5.75 million who tuned in to the Pro Bowl Games flag football finale last year. In 2023, the audience was 6.2 million during the first year using the new format. In 2022, the final year with a tackle football game, the Pro Bowl drew 6.7 million viewers. When Is Super Bowl 2025? How To Watch. This season with the Chiefs seeking a Super Bowl three-peat, NFL ratings have dropped from last season. Nielsen reported the game averaged 57.7 Super Bowl ratings and viewership, all-time. As of 2021, out-of-home viewing is now included in traditional Nielsen-reported audience. * NBC’s 2022 streaming audience was 11.2 million viewers across 6.0 million devices. Similar data in text form: * From 2021 and onward, all out-of-home viewing is included in the official Nielsen estimates. Cowherd is scheduled to travel to New Orleans this week to host his show as part of the network’s lead-up to Super Bowl LIX. Nielsen boosts out-of-home viewership, reaches Paramount deal. The Nielsen audience measurement company announced they have expanded the out-of-home data to include 100% of US markets. Fox has high standards to live up to as it broadcasts Super Bowl LIX this year. On top of the Super Bowl debut of Tom Brady (as a broadcaster, of course), the prior two games set viewership records. Last year’s game between the Chiefs and 49ers set an all-time high of 123.7 million viewers on CBS, according to Nielsen, up 7% over the previous Golden Globes 2025 Ratings: 9.3 Million Viewers, Down 2% From Last Year (UPDATED) Per Nielsen, the 2025 show hit a 1.8 rating among adults age 18-49, even with 2024. Due to his Super Bowl New York – Feb. 15, 2022 – According to preliminary results from Nielsen, the telecast of Super Bowl LVI which aired on NBC on Feb. 13, 2022, from 6:34 pm ET to 10:00 pm ET, drew an average TV audience of more than 99 million viewers who tuned in to watch the Los Angeles Rams and the Cincinnati Bengals.
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