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The Kansas City Chiefs and Philadelphia Eagles will face off in New Orleans on Sunday, February 9. The winning team from the NFL’s annual Super Bowl game is typically celebrated at Walt Disney World Resort with the Most Valuable Player (MVP) being part of the iconic “I’m going to Disney World” commercial. A 30-second commercial during Super Bow LIX costs about $7 million, though some brands have reported paying closer to $8 million, according to USA Today. Companies have paid as much as $4.5 million for pregame ads, according to Variety. Let’s take a closer look at some of the Super Bowl commercials that have already been released! The Kansas City Chiefs are seeking to make history when they take on the Philadelphia Eagles in Super Bowl LIX (Sunday, 6:30 p.m. ET on FOX). But football isn't the only thing to enjoy about Super Super Bowl LIX is right around the corner, and a slew of Super Bowl 2025 ads have already been teased in anticipation of football’s big day on Sunday, February 9 on Fox. The Super Bowl is the By Logan Reardon • Published January 23, 2025 • Updated on February 3, 2025 at 8:43 am NBC Universal, Inc. The matchup for Super Bowl LIX in New Orleans is set and the pieces are starting to Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl Watch Super Bowl 2025 commercials, starring celebs such as Pete Davidson, Billy Crystal and Meg Ryan, before the ads air during the NFL championship game Feb. 9. Cancel-Proof Your Brand in 2025 Tuesday, February 18, 2025 The State of CTV Thursday, February 20, 2025 Adweek is the leading source of news and insight serving the brand marketing ecosystem. Below, all of the 2025 Super Bowl ads or trailers out ahead of the game on February 9, collected for your viewing pleasure. Kieran Culkin briefly detouring from Oscar campaigning to voice a whale The parade will be on Monday, February 10th and it traditionally features the MVP of the Super Bowl. Walt Disney World Hosting Super Bowl LIX Parade The parade will take place at Magic Kingdom as players from the winning team ride down Main Street USA. It has become a beloved tradition for the Super Bowl MVP—or sometimes a group of key players from the winning team—to head to a Disney park for a victory parade. In recent years, the location has leaned toward Disneyland due to the proximity of the Super Bowl being played in Las Vegas, Arizona, and California. Mahomes’ three Super Bowl MVP honors equal the three earned by former San Francisco 49ers quarterback Joe Montana, who was honored after the team’s titles in 1982, 1983 and 1990. The ad ends with “The greatest stories ever told” as Gad mentions that these things DO exist and “Aren’t we lucky for that?” According to Ad Week, a 30-second version of this ad will air during the Super Bowl either during the end of the first quarter or the beginning of the second. I want to make sure you have the most up-to-date information from the Disney playbook. I just spoke to an MVP of a Cast Member who confirmed that, at the time of this writing, no official announcement has been made about the Super Bowl parade. However, this Cast Member also told me that a Super Bowl parade generally occurs the day after the big The Kansas City Chiefs and Philadelphia Eagles go head-to-head in New Orleans this Sunday, February 9th. The winning team from the NFL’s annual Super Bowl game is usually celebrated at Walt Disney World with the Most Valuable Player (MVP) being part of the iconic “I’m going to Disney World!” commercial, before starring in a parade down Main Street U.S.A. 7) Super Bowl Commercial Brands. Super Bowl commercials are not quite the draw they once were due to the rise of the internet and social media platforms. However, many companies are still willing to pony up a premium for a 30-second TV spot during the Big Game. The tradition continues. Disney has confirmed that the Super Bowl LIX champions will make their way to Walt Disney World's Magic Kingdom on Monday, February 10, 2025, for the iconic post-game celebration. Super Bowl LIX will feature a rematch between the Kansas City Chiefs and the Philadelphia Eagles. The most recent player to participate with an “I'm Going to Disneyland” statement was MVP Patrick Mahomes after the 2024 Chiefs' Super Bowl victory. In addition to getting paid for the commercial, the MVP enjoys the celebratory parade and a VIP tour with their family the following day at either Disneyland or Disney World whichever is closest.
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