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Super Bowl television ratings have traditionally been high. One of the most watched annual sporting events in the world, the NFL's championship game is broadcast in over 130 countries in more than 30 languages. [1] Viewership is predominantly North American; [2] [3] the Super Bowl is the most watched television broadcast in the United States The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until 5. Super Bowl LI (2017) brought in 111.32 million viewers. The New England Patriots won against the Atlanta Falcons by a score of 34 to 28. 6. Super Bowl XLV (2011) brought in 111 million viewers Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four The first Chiefs-Eagles Super Bowl in 2023 set an all-time record with 115.1 million viewers only to have it broken again last year, when the Chiefs-49ers overtime thriller became the first Super Last year's "Kelce Bowl" matchup between the Eagles and Chiefs was previously the most-watched Super Bowl ever, followed by the New England Patriots vs. Seattle Seahawks game in 2015 (114.4 The 2024 edition between the Chiefs and the 49ers was no exception, as it became the most-watched Super Bowl ever. The Chiefs’s third Super Bowl win in five seasons had more than 123.7 million total average viewers and beat the record set the previous year in Super Bowl LVII between the Chiefs and the Eagles, which had more than 115 million The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl The longest Super Bowl game will also go down as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco averaged 123.7 million viewers across television and streaming platforms. Super Bowl LVIII was the most-watched program in television history, with an average of 123.7 million viewers tuning in to the Chiefs' 25-22 overtime win versus the 49ers. An average audience of 114.21 million viewers in the US tuned in to watch Super Bowl LVII with ratings rising to 123.4 million viewers last year’s game between the Chiefs and the 49ers. The 10 Most Expensive Super Bowl Ads Ever, Ranked The 2025 Super Bowl is around the corner, and companies are prepared to shell out tons of money to advertise during the big game. Every year Super Bowl LVII ranks as the second most-watched Super Bowl ever, behind only Super Bowl XLIX, when the New England Patriots defeated the Seattle Seahawks on Feb. 1, 2015. Audience estimates for Super Bowl LVII are inclusive of digital (DTVR) and out-of-home (OOH) viewing, and viewing via the Fox Sports app, Fox Now and NFL+. The game earned 114.21 million viewers at the time, the second-most watched Super Bowl ever. Last year, marked the only instance in which the broadcast network did not disclose streaming media viewership numbers for the Super Bowl. A ccording a reporter, Paramount+ recorded an average minute audience of 8.5 million viewers. The longest Super Bowl game will also go down as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, Kansas City's 25-22 overtime victory over San The longest Super Bowl game will also go down as the most-watched program in television history. The longest Super Bowl game will also go down as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, Kansas City's 25-22 overtime victory over San Nielsen also said Tuesday that Usher’s Super Bowl halftime performance averaged 129.3 million viewers — the most-watched Super Bowl halftime on record and a 7% increase from Rihanna’s last Each year, the Super Bowl draws upward of 100 million eyeballs—Super Bowl LVIII 2024 was the most-watched program in U.S. history, averaging 123.7 million viewers—and a significant chunk of The regression model alone predicts Super Bowl viewership to be at 117.3 million for this year. However, when accounting for the Chiefs and Eagles viewership adjustment factors, that number jumps
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