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NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. According to Nielsen's National panel measurement, Super Bowl LVIII averaged nearly 124 million viewers on CBS Television Network, Paramount+, Nickelodeon, Univision, and CBS Sports, Univision and Super Bowl LVIII was the most-watched program in television history, with an average of 123.7 million viewers tuning in to the Chiefs' 25-22 overtime win versus the 49ers. Nielsen didn’t include out of home ratings in its totals until 2021, but a custom report for the 2017 Super Bowl put the game at 124.6 million viewers including those watching away from home. Super Bowl LVIII was set up for ratings success from the very beginning—with the Kansas City Chiefs defending their championship title against the San Francisco 49ers; Nielsen data shows, UPDATE: Nielsen has updated their estimate, reporting that Super Bowl LVIII reached 123.7 million viewers, up from the initial count of 123.4 million. The Feb. 11 Super Bowl game between the Leading up to Super Bowl LVIII, the ratings (per Nielsen) for the NFL had been on the rise. During the 2023 regular season, the average audience across all networks was 17.9 million, a year-over The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast in the United States set in 1969, when an estimated 125 to 150 million viewers The longest Super Bowl game also will go down as the most-watched program in television history. According to Nielsen and Adobe Analytics, the Kansas City Chiefs' 25-22 overtime victory versus the Super Bowl LVIII scored the highest-ever ratings for a broadcast game, coming in just behind the 1969 Apollo 11 moon landing. The gaudy 123.4 million is based on fast ratings from Nielsen That game remains the most-watched Super Bowl in history, but Super Bowl LVIII came close with 123.7 million viewers. Ratings History of the Super Bowl Jan. 15, 1967. The 2024 Super Bowl ratings are in and it was the most-watched broadcast since the moon landing in 1969. Super Bowl LVIII had 123.4 million viewers. a rough estimate based on how Nielsen According to results from Nielsen, the telecast of Super Bowl LV on CBS, which ran from 6:38 p.m. ET to 10:16 p.m. ET, drew an average TV audience of about 92 million viewers who tuned in to watch the Tampa Bay Buccaneers take on the Kansas City Chiefs in what turned out to be a lopsided contest. In comparison, the moon landing scored approximately 150 million viewers when it aired on July 20, 1969, based on rough Nielsen ratings estimates. Super Bowl LVIII was a major event, to be sure. The Super Bowl LVIII scored a ratings touchdown. per Nielsen. CBS in particular scored the largest broadcast TV audience in history with 120 million viewers on the network, wrapping up the The Kansas City Chiefs’ 25-22 victory over the San Francisco 49ers averaged 123.7 million viewers across all CBS platforms, according to Nielsen, making it the most-watched Super Bowl of all time. Super Bowl LVIII sets TV ratings record. Updated: Feb. 13, Super Bowl LVIII was also the most-streamed Super Bowl in history since it aired on Paramount+. Nielsen began including out-of According to Nielsen final ratings released Tuesday, Super Bowl LVIII set an all-time viewership record with 123.7 million tuning in for the entire game across all platforms, topping the previous record set by Super Bowl LII in 2018 (118 million for the Eagles-Patriots, which includes other platforms and out-of-home). Of course, comparisons can Nielsen's expansion of out-of-home viewing to cover 100% of the U.S. population (up from 66% last year) may have a big Super Bowl impact. [5] [6] In fact, the Super Bowl is the American sports broadcast with the most consistent ratings, [7] and draws substantially higher ratings than other sports events, including the NBA Finals and World Series. [8] Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets
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