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Super Bowl ads go big as cost hits new high 05:49. The Super Bowl marks the year's biggest day for advertising, with top brands paying millions to get their messages in front of a television The Super Bowl’s massive viewership and cultural significance drive up ad prices year after year. In 2024, more than 113 million U.S. viewers tuned in to SB LVIII. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl I, 1967 – $37,500; Super Bowl II, 1968 – $54,500; Super Bowl LVIII, 2024 – $7 million; The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has skyrocketed. Hype, history, trends, and key milestones have all defined the evolution of Super Bowl ad prices. We are proud to have been a part of it for so long. Super Bowl LVIII ads will cost $7 million per 30-second slot In addition to airtime, companies will be pouring money into celebrity endorsements and high-budget vignettes A 30-second spot during Super Bowl LVIII will cost about $7 million, according to AdAge and CBS News.That’s comparable to 2023 ad prices, but it’s up 75% from a decade ago and an increase of What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. At the turn of the century, the cost of a Super Bowl advertisement in 2000 was $2.2 million. Since 2010, the price of each advertisement began to increase incrementally to where it is now. For context, the most expensive Super Bowl ad of all time was set by Amazon and Google in 2020. A 30-second spot during Super Bowl LVIII will cost about $7 million, according to AdAge and CBS News. That’s comparable to 2023 ad prices, but it’s up 75% from a decade ago and an increase of more than 200% from 20 years ago. Inside Super Bowl LVIII overtime ad buying. The beginning of last year’s faceoff between the 49ers and Chiefs began slowly, which Nickelodeon’s playful simulcast poked fun at when it displayed Super Bowl Sunday drives billions in spending, from ads to food, but also costs $9.3B in lost productivity as millions skip work Monday. Inside Tubi’s Super Bowl ad sales strategy. on CBS out of the 123.4 million total for Super Bowl LVIII. per unique web visit and cost per download associated with the Super Bowl buy. How much do Super Bowl commercials cost? 2025 ads set a new record Commercials for the first Super Bowl in 1967 cost just $42,000 and big game spots didn’t surpass $1 million until the mid Back during Super Bowl XXXVI, played in 2002 between the New England Patriots and the St. Louis Rams, the average 30-second Super Bowl ad cost $2.2 million. Just over 20 years later, we have Google’s 90-second “Loretta” ad from the 2020 Super Bowl (Tampa Bay Buccaneers 31 - Chiefs 9) cost the search behemoth $16.8 million ($20.5 million today). For context, the most expensive Super Bowl ad of all time was set by Amazon and Google in 2020. For a 90-second spot, the two industry giants paid a whopping $16.8 million to showcase their name Winning ads and trends Growing ad revenues have made the average cost of a 30-second ad-spot skyrocket in the last two decades – leading to a seven-million-dollar price tag for Super Bowl 2024 Despite the ongoing impact of tightened budgets, marketers haven’t been hesitant in their plans to show up for Super Bowl LVIII, which is scheduled for Feb. 11, 2024. CBS had nearly sold out of all its Super Bowl advertising inventory by the start of November, with a 30-second ad reportedly going for between $6.5 and $7 million. How much does it cost to advertise during the Super Bowl? “You are looking at $7million to $8m for a 30-second slot,” says Bob Dorfman, a U.S. based sports marketing analyst.
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