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Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. Many brands have begun releasing teasers for their commercials that will cost about $8 million to air during the Super Bowl on Feb. 9. A local ad executive discusses some trends to watch for ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL. By Kyle O’Brien & Jason Notte & Bill Bradley . Super Bowl 59 is already sold out, After teasing the ad online, including on a certain Marvel star's Instagram page, the first of two Super Bowl ads surfaced on YouTube this week. Zuckerberg's tech firm has enlisted the help of Google is set to air 51 different commercials during the Super Bowl—50 regional spots in 50 states to promote small businesses that use its AI for work, along with a national spot, the company Watch all of the teasers for Super Bowl LIX commercials here. By Logan Reardon • Published January 23, 2025 • Updated on February 3, 2025 at 8:43 am NBC Universal, Inc. The Georgia Aquarium and agency Doe-Anderson are breaking a regional, multi-city brand campaign, “Where Wonder Lives,” with a pre-game Super Bowl buy and in-game ad in 10 target markets A look at the musical acts, the famous fans, the commercials and all of the other things surrounding the N.F.L.’s signature event. By Katie Van Syckle While it is the most popular sporting event Here's a look at how the commercials are going to be rolling out during Super Bowl 58, including a complete schedule of ads by quarter. With some Super Bowl LIV spots already released online, Dugan has some early favorites. These include a Budweiser ad that features a determined Clydesdale, and the return of Harry and Sally (Billy CHICOPEE, Mass. (WWLP) – Berkshire Bank is set to make a splash during Super Bowl LIX on Feb. 9 with a new TV spot promoting Berkshire One, its digital-first banking platform. The ad will Are you a print subscriber? Activate your account. By Asa Hiken - 17 min 13 sec ago By Ad Age Staff - 45 min 50 sec ago 1 hour 32 min ago By Lindsay Rittenhouse - 2 hours 21 min ago By Tim Nudd “Super Bowl ads are so symbolic, everybody knows when you buy a Super Bowl ad you’re investing a lot of money in advertising, marketing, and in your company,” said Tim Calkins, clinical Instacart loads up its ad with tons of brand characters it hopes viewers recognize: from Mountain Dew’s “PuppyMonkeyBaby” character from a 2016 Super Bowl ad to the Jolly Green Giant and the Matthew McConaughey, Post Malone, Chris Hemsworth, and Drew Barrymore are among the celebrities appearing in Super Bowl commercials this year. Companies like UberEats, Bud Light, Meta, and Hellman By James FitzPatrick Contributing Writer . With an anticipated global audience of more than 100 million households expected to watch Sunday’s Super Bowl LIX (59), there is a lot on the line, not just for the Philadelphia Eagles and the Kansas City Chiefs, but also for mega brands like Anheuser Busch and Meta who are buying this year‘s Super Bowl ads. The ads can eclipse the games they interrupted. Look no further than 2022's Crypto Bowl, famous for its ads not its winner. (If you can't remember who won I'll tell you at the end). But if we peer past the glitz of a Super Bowl ad, we find insights to power our commercials regardless of the budget. What Makes a Great Super Bowl Ad? So what For some marketers, local Super Bowl ads serve as a testing ground to eventually ladder up to a national campaign, as was the case for e.l.f. Cosmetics in 2023, when it ran a regional spot featuring actor Jennifer Coolidge. Duracell, which is running its first national Super Bowl spot this year, also ran a local campaign over a decade ago John Kaczmarek's business, Carleton Hotel Bar, can be seen in the 2025 Budweiser Super Bowl commercial. Kaczmarek is excited about the national exposure for his business and the town of Carleton.
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